International Dealer News IDN 149 June/July 2019 | Page 8

STAT ZONE
Germany: motorcycles +11.61% YTD
German registrations Jan-Apr 2019
80,000
2018
60,000
Italy: motorcycles and
scooters +7.34% YTD
Italian registrations
Jan - May 2019
2018
120,000
TOTAL
LP
PTW
8
+9.80%
40,000
+7.34%
80,000
2019
MOTORCYCLE
INTERNATIONAL DEALER NEWS - JUNE/JULY 2019
20,000
40,000
TOTAL PTW
MOTORCYCLE
MOTOR
RCYCLE
R
C
percent (155,184 units – however, as
with other of Europe’s markets, while
the unit numbers made good reading,
some caution needs to be used when
judging the apparent year-on-year
2017/2018 percentage market
growth because of the several
thousands of pre-registered Euro 3
models registered in late 2016 that
were actually sold ‘as new’ by dealers
in early 2017, but not recorded in the
figures for that year.
Swiss registrations Jan - May 2019
30,000
2018
2019
-1.61%
20,000
TOTAL PTW
The latest data released by ANCMA,
the motorcycle industry trade
association in Italy, shows the Italian
motorcycle and scooter market
continuing to grow, though as
elsewhere, sales dipped in May.
New motorcycle registrations are
down -4.99% in May (12,588 units),
having been +24.67% (12,511 units)
and +14.68% (12,656 units) in
March and April respectively. For the
YTD new motorcycle registrations
were up +9.80% at 52,202 units -
the strongest first five months Italy
has seen since before 2014.
In total PTW terms the Italian market
is reported as having been +27.26
percent in March (25,119 total units)
and +8.84 percent in April (in terms
of selling days; 26,911 total units),
but down -10.62% in May at 28,579
units, meaning that PTW registrations
for the YTD for the first five months of
2019 were +7.34% at 110,385 units
13,506
+0.76%
13,404
10,000
In total PTW terms the Swiss
market was running at -1.61%
YTD at 21,212 units.
In motorcycle market share terms
Yamaha continues as market
leader so far this year, with
13,506 units sold, followed by
BMW, Honda, Kawasaki and
Harley-Davidson.
+11.61%
Switzerland: motorcycle
registrations +0.76% YTD
The latest new registration data
released by Swiss industry
association MotoSuisse shows
total new motorcycle
registrations essentially flat for
the five months to May 2019 at
+0.76% (13,506 units), having
been down by -18.46% in May at
3,445 units.
2019
+14.64%
(1,273), Z650 (1,165), and the Honda
'Africa Twin' down to fifth place from
second (964 units), with the KTM 790
Duke in sixth place (892 units YTD).
With seven models among the top 30
best sellers, it is no surprise that BMW
has stretched its German market
dominance still further, having sold
12,939 units in total YTD for a
commanding 25.85 percent market
share (up by +22.22 percent
compared to the first two months of
2018).
Kawasaski was second with 5,847
units sold for a 11.68 percent market
share; KTM was third (5,685 units
sold, 11.36 percent share); Honda
fourth with 5,509 units sold YTD for a
11.01 percent market share, Yamaha
fifth (4,260 sold, 9.23 percent share)
and Harley-Davidson sixth (4,162
units, 8.31 percent share).
Total motorcycle registrations for the
full year 2018 in Germany were said to
be +7.35 percent (108,296 units),
with total PTW registrations +10.98
The latest data from the IVM, the
motorcycle industry trade association
in Germany, shows motorcycle
registrations down by -2.76 percent in
April (16,788 units), having been
+8.35 percent in March (20,394
units). Although April was a shorter
month in selling day terms compared
to 2018, it was still the third best April
seen there since before 2009.
For the year to date the German
motorcycle market was +11.61
percent (50,059 units in total) - the
best German motorcycle market
performance since before 2009.
In total PTW terms, April was +1.45
percent (23,728 units), having been
+13.18 percent in March (44,227
units), making the YTD +14.64
percent at 67,995 new PTW units
registered in total.
The top selling model YTD remains the
BMW R 1250 GS (5,113 units), way
ahead of the Yamaha MT-07, which is
now in second place (1,284 units),
followed by the Kawasaki Z900
MOTORCYCLE
- the strongest Italian market
performance since 2012.
Scooter registrations were +5.22%
for the first five months of 2019 at
58,183 units registered, with three of
the top four best sellers being
Honda's Italian made SH
150/300/125 range, selling 12,096
units between them YTD, with
Piaggio’s Beverly 300 ABS in third
spot (4,035 units) and the Liberty 124
ABS fifth (2,465 units), just ahead of
Yamaha's XMAX 300 with 2,399 new
units registered so far in 2019.
Honda's X-ADV 750 was next (2,177
units).
The top selling motorcycle in Italy YTD
was the BMW R 1250 GS (2,465 units
YTD), followed by Honda’s ‘Africa
Twin’ (1,834 units), the Yamaha
‘Tracer’ 900 (1,664 units), the Benelli
TRK 502/X (1,609 units), the R 1250
GS Adventure (1,426 units) and the
Honda NC 750 X (1,122 units).
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