International Dealer News IDN 147 February/March 2019 | Page 15
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France (16,615 units), Italy (14,110
units), Spain (11,124 units) and the
UK/IE (9,224 units), as well as the
USA (13,842 units - another record
high).
BMW says it is continuing to expand
in China and Brazil, too. With 7,561
BMW motorcycles and scooters sold
and a growth rate of over 35%, China
together with Brazil (7,361
units/+11%) are among the markets
with the strongest growth. In India,
with 2,187 units sold in 2018, the
BMW Group’s own sales subsidiary
has successfully established itself
following the start of business there
in 2017.
For the first time more than 51,000
units of the R1200/1250 GS and GS
Adventure travel enduros were sold.
With a total of around 84,500 units,
“the traditionally strong R Series once
again confirmed its leading position
in the overall range”, with the R nineT
model variants also playing a
significant role in 2018.
Some 18,773 units of the sports-
oriented BMW S Series were sold
worldwide, with the S 1000 RR
Supersports, the S 1000 R Power
Roadster and the S 1000 XR
Adventure “showing that they
continue to be an important pillar in
the BMW Motorrad range”.
Below 500 cc, 24,363 units of the G
310 R and G 310 GS models that
were introduced in 2017 were sold in
2018 - both being among their “Top
Five” sellers.
“Sales of the 6-cylinder models are
also developing very positively. In its
second year of sales, the K 1600
Bagger, which is tailored specifically
to the US market, is proof of the
unbroken trend towards large-
capacity, emotional touring bikes,”
said Timo Resch, BMW Motorrad
Head of Sales and Marketing. “With
8,306 units sold and a 25% increase
in sales, our 6-cylinder models were
among our big winners in 2018.
“The USA especially is an important
market for these models. We will
continue to increase our involvement
in the US in order to strengthen BMW
Motorrad’s position there. We will
respond to the special market
requirements in the USA with a
further highly emotional and very
authentic BMW Motorrad product.”
BMW says it is offering its “most
powerful product portfolio of all time
in 2019” and that it is in “excellent
shape all round. We expect to see
further growth in sales for our
vehicles in 2019 and we expect our
new products from the R 1250 Boxer
family, the much anticipated new S
1000 R as well as the F 850 GS
Adventure, all to be received
positively. We are also expanding our
urban mobility product range with the
market launch of the C 400 X and C
400 GT scooters”.
Stockholm Motorcycle
Expo moves to
Swedish National
Arena
The modest if welcome growth
in most of the mainstream
sectors of the PTW and wider
powersports market in Sweden
has raised hopes for the
prospects of MC Massan in
January.
The annual expo alternates
between Stockholm and
Gothenburg, with January 25 –
27 slated for the 2019 show, but
at a new venue – the Friends
Arena at Solna in the northern
Stockholm suburbs – Sweden’s
National Arena, adjacent to the
giant Mall of Scandinavia.
"Friends Arena gives us new
opportunities to develop the
fair as an overall experience for
the visitors," says Niklas
Kristoffersson, CEO of the
Motorcycle Industry Trade
Association in Sweden, McRF.
"We believe the move will both
give a boost to the traditional
audience while attracting new
enthusiasts. With its central
location in northern Stockholm,
with excellent connections to
and from the whole region, we
believe that the Friends Arena
opens the show up for even
more visitors from all of
Sweden’s most populated
regions. The neighbouring Mall
of Scandinavia is a tourist
attraction in itself and suitable
for an excursion for the whole
family.
www.mcmassan.se
INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2019
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