International Dealer News IDN 147 February/March 2019 | Page 11

news ROOM
Omnia Racing
adds DNA
Italian distributor Omnia Racing has
taken on Italian market distribution for
DNA pleated cotton filters.
Recipients of Red Dot Design awards
among other accolades, Greek made
DNA Filters are made with “advanced
technology and latest generation
machinery,” according to Omnia
Racing’s Fabrizio Bertollini.
“Combined with innovative solutions
and attention to detail, DNA has
become an important and globally
recognised brand. Everything starts
with their excellent R & D department,
where all their model-specific designs
and filter features are developed by
studying the flow and behaviour
characteristics of the original filter and
filter box.
“Rigorous testing eventually results in
a design that exceeds manufacturer air
flow and filtration levels, resulting in
improved engine performance and
reliability. DNA use state-of-the-art 3D
CAD design and rapid prototyping for
guaranteed
precision
and
performance.
“DNA high performance air filters trap
even the finest dust particles (up to 5
microns), ensuring that the only thing
that passes the filter is clean, fresh air
for pure power. DNA uses high quality,
latest generation multilayer cotton
gauze, impregnated with special air
filter oil and advanced computerised
flow meters to produce increases in air
flow from +20 up to +80 percent
compared to the stock filters.
“We are very happy to have been
selected to represent DNA Filters in
Italy - the latest in a long list of brands
and manufacturers to value the
dedication to dealer service and
product support that we have become
known for,” said Fabrizio.
www.omniaracing.com
INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2019
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