International Dealer News IDN 147 February/March 2019 | Page 59

INDUSTRY EXTRA
THOR MX 2019 - “A YEAR OF
REVOLUTION AND INNOVATION”
Inspired by athletes that “continue to push
the boundaries of motocross performance”,
the Thor 2019 Spring collection “breaks
new ground in both design and function.
From our diverse racewear collection to the
all-new ‘Radial’ boot, each product has been
carefully crafted to make riders’ next gate
drop the best one yet.
“After years of rigorous development and
professional athlete testing”, Thor is introducing
what it describes as the “class-leading” ‘Radial’
motocross boot. The company says that the “concept
was simple - to create a quality boot, featuring
premium materials and performance, at a price point
that any serious rider could afford”.
Thor offers gear, protection and helmets for young
and experienced riders alike. The new youth sector
‘Bomber’ helmet “combines quality, comfort and the
best safety equipment you can get with MIPS
technology (Multi-directional Impact Protection
System) to absorb and redirect rotational energies.
The ECE 22.05 approved shell is made of injection
moulded polycarbonate/ABS, the visor is fully
adjustable and the high flow mouth vent with filter
gives a good air intake.
For the adult riders, Thor is offering new, fresh
designs with the ECE 22.05 approved ‘Sector Warp’.
The ‘Prime Pro’ is a brand new performance offering,
and there are new designs for the popular ‘Pulse’ and
‘Pulse Air’ apparel programmes - “Thor made a huge
step forward in terms of design - the new Spring
collection convinces again with unique designs and
thrilling colours”.
New to the ‘Sector’ range of helmets for 2019, the ‘Sector
Bomber’ provides protection for the younger rider. It
includes MIPS to absorb and redirect rotational energy,
the shell is made of injection moulded polycarbonate/ABS,
it includes a dual density EPS liner, flexible rubber nose
piece and removable/washable liner and cheekpads. The
visor is fully adjustable and the high flow mouth vent with
filter provides a good air intake.
‘Prime Pro’ is a brand new, very light and
comfortable performance product, introduced
as part of the 2019 collection and replacing the
2018 Fuse and Prime Fit. The suit features
minimal seams for maximum comfort,
moisture-wicking material, ventilated arms and
back, silicon print, an expansion stretch panel
at the waist and premium full grain leather
inserts at the knee.
Thor says that it is “proud to
introduce the class-leading
‘Radial’ motocross boot. The
concept was simple, to create a
quality boot featuring premium
materials and performance, at a
price point that any serious
rider could afford”.
www.idnmag.com
The ‘Pulse’ suit is suitable for all riders, the pants
have been upgraded for 2019, they feature 3-point
adjustment at the waist, a flexible panel, a pre-
curved Rapid Flex knee, vented mesh and full grain
leather. The jacket has soft and stretch collar and
cuffs and is made from a moisture- wicking fabric.
‘Terrain’ gloves
feature TPR knuckle
and layered backhand panels, mesh and Airprene
construction, hook and loop wrist closure system,
stretch mesh flex joints on the fingers, notched
wrist opening and are touch screen compatible.
INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2019
59