International Dealer News IDN 146 December 2018 / January 2019 | Page 51
SHOW ZONE
Robin Bradley
Publisher
[email protected]
Pictures by Sara Viney
[email protected]
additional pictures from EICMA
According to the attendance (figure-free) post show press
release issued by the EICMA/ANCMA organisation, it would
appear that visitor numbers at this year’s ‘Milan’ Show must
have been down on 2017. With the real, actual number of
exhibiting businesses with booths (as opposed to catalogue
brand cross-references) looking to be less than in recent
years, and with less than half the international reach of its
primary expo competitor (in terms of quoted visitor country
count), it looks like the show may be losing some lustre, just
as the Italian market continues to post (theoretical) growth,
and just as that primary expo competitor posted a record
equalling attendance, with independently audited visitor
numbers actually quoted. The ‘Milan’ visitor numbers have
long been assumed to be overstated, and largely populated
by non-riders, or low-mileage, low-value riders at best, but
regardless of the debate that is raging internationally about
the perceived merits and shortcomings of the market’s two
primary shows (see our INTERMOT 2018 review elsewhere in
this edition of IDN), there appeared to be enough people at
‘Milan’ to keep the aisles and booths busy, whatever the truth
is about the real balance sheet cash value that their parts and
accessory buying volume has for the industry…
Biltwell: Among the new generation brands to emerge in the past decade, none has executed on
the opportunities of the market’s new design and styling opportunities better than California’s
Biltwell. The brainchild of Bill Bryant and Harold McGruther, the hard parts to helmets brand has
carved itself a market leading position among “New Gen” riders and now has EU approval on its
ergonomically advanced, feature-rich, retro styled top-selling half shell and full face helmets. The
Biltwell range is available from distributors in Europe, including Parts Europe; www.biltwellinc.com
www.idnmag.com
PBR: Recent new products from the Italian
sprocket specialist include updates to its
popular C-Light rear sprockets for all new
2019 Enduro and 2 and 4-stroke motorcycles -
Honda, Kawasaki, Suzuki, Yamaha and KTM
models. Made with C45 steel and precision
CNC-machined to improve quality and
reliability, they are additionally available in a
tempered version for further improvements in
durability; www.pbr.it
INTERNATIONAL DEALER NEWS - DECEMBER 2018 / JANUARY 2019
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