International Dealer News IDN 146 December 2018 / January 2019 | Page 19
SHOW zOne
INTERMOT VISITORS ARE
HIGH MILEAGE,
HIGH SPENDING,
HIGHLY MOTIVATED
This year’s INTERMOT Expo at Cologne, Germany, drew a record equalling 220,000 visitors from
nearly 100 countries worldwide to see what 1,041 suppliers from 40 countries had to offer.
With a significant increase in “younger” visitors and international attendance, the organisers
say that the event has again reinforced its status as one of the motorcycle industry’s most
important trade fairs. An estimated 70 percent of visitors (around 150,000 people) visited Hall
10 - home to INTERMOT Customized - the ‘show-within-show’ concept where IDN sister
magazine AMD again staged its World Championship of Custom Bike Building …
Avon Tyres: The big news this year has been the launch of the Cobra Chrome tyre for customs,
cruisers and touring - an endeavour proudly supported by the AMD World Championship of Custom
Bike Building, with the Freestyle Class and World Champion sponsored by the British manufacturer;
www.avonmotorcycle.com
w w w. i d n m a g . c o m
Robin Bradley
Publisher
[email protected]
Pictures by Ben Oag
[email protected]
Detlev Louis: For the first time this year, the
AMD World Championship of Custom Bike
Building featured a ‘Public Choice’ prize for
Hall 10 visitors, and our partner for the vote
was the leading Hamburg, Germany
headquartered motorcycle parts, accessory
and gear retailer Detlev Louis. Tracing its roots
back more than 80 years, and these days
under the ownership of Warren Buffett’s
Omaha, Nebraska based Berkshire Hathaway,
Louis has over 80 retail stores in Germany,
Austria and Switzerland and a thriving online
mail order business, having been one of the
originators of the mail order catalogue
concept in the motorcycle industry in Europe
in the 1960s; www.louis.de
INTERNATIONAL DEALER NEWS - DECEMBER 2018 / JANUARY 2019
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