International Dealer News IDN 146 December 2018 / January 2019 | Page 11

news ROOM Rockstar Energy Husqvarna Factory Racing extend FMF partnership Husqvarna has confirmed extension of their highly successful partnership with exhaust specialist FMF Racing - the new agreement will see the majority of the global Rockstar Energy Husqvarna Factory Racing team benefit from the American manufacturer’s high- performance systems through to the end of the 2021 season. Established in 1973, FMF Racing has been synonymous with dirt bike racing success. Enjoying a long- term, resilient working relationship with the global Rockstar Energy Husqvarna Factory Racing team, the California based manufacturer uses top-level competition to test and further develop high- quality aftermarket exhaust systems that help dirt bike enthusiasts get the most out of A customised YZ250F, compliments of Parts Europe and Michelin International distributor Parts Europe again staged a promotion with Michelin this year, with one lucky dealer winning a one-of-a-kind Yamaha YZ250F prepared by Lutz Motorsport of Konz, Germany. The promotion ran from April to October, and all dealers had to do was to order four Michelin off-road or enduro tyres to have an automatic entry in the draw, with each additional purchase of four tyres also earning an entry. Dealers who had bought 30 or more of the listed tyres in 2017 were also automatically entered in the draw. This year’s winner was Julien Mazuel, owner of MX-FACTORY Team at Firminy near Lyon in France. Julien also received a flight and accommodation inclusive VIP trip to be Parts Europe’s guest at the EICMA/’Milan’ Show in November, where he received the keys to his prize at the company’s booth. The bike was fitted with a lot of parts and accessories from a number of Parts Europe’s partners such as the Michelin Starcross 5 medium tyres, of course, fitted on Kite Elite wheels with Moto Master brake rotors. It is also equipped with a Neken triple clamp and handlebar and well as a GET ECU, an FMF exhaust and many more parts from Moose Racing, DT1-Filters, UFO Plast, Hurly, Selle dalla Valle, Boyesen, KSX, Progrip, Cycra, Blackbird Racing, Vertex, ProX, Athena, Woessner, Polisport and Regina Chain – which is just a selection of products from the 600 plus brands that PE has in inventory at its German headquarters warehouse. www.partseurope.eu every riding experience. Husqvarna says that “the extension of this technical partnership with FMF ensures that Rockstar Energy Husqvarna Factory Racing in the US and global motocross, supercross, off-road and Enduro racing teams will continue to make use of the US manufacturer’s latest 2-stroke and 4-stroke high- performance exhaust systems. Don Emler Jr., Marketing Director for FMF Racing, said: “Following a significant year in our timeline, we are proud to continue working with the Rockstar Energy Husqvarna squad through to the end of the 2021 season. Together with our 45th year anniversary, 2018 has marked another championship- winning year with Jason Anderson and Zach Osborne, both securing SX championships. We have built such an outstanding relationship with Husqvarna, their riders, team managers and personnel that it really feels like the FMF brand is part of the global Husqvarna family.” FMF Racing exhausts are distributed to dealers throughout Europe by Parts Europe in Germany. Left to right: winner Julien Mazuel; Thomas Ochsenreiter, Michelin; Xavier Williart, Sales Manager Europe; Olivier Albert, Sales Agent www.idnmag.com INTERNATIONAL DEALER NEWS - DECEMBER 2018 / JANUARY 2019 11