International Dealer News IDN 144 August/September 2018 | Page 48

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INTERMOT 2018 – “Dynamic,
Innovative and Exciting”
Cologne, Germany, October 3 to 7
Organiser Koelnmesse says that this
year’s INTERMOT (Cologne, Germany, 3
to 7 October) already has around 1,000
exhibitors booked and is set “again to
reinforce its status as one of the most
important trade fairs worldwide for
motorcycles, scooters and e-bikes”.
Ingo Riedeberger, Director of
INTERMOT for organiser Koelnmesse,
says that “this year, reorganisation of
the available footprint within the
Koelnmesse expo site has meant we
have been able to further improve the
use of the available space and optimise
visitor flow. The result will be an even
more visitor-friendly experience, with
extensive outdoor event space that is
structurally integrated into the visitor
flow and experience of the indoor
features, especially of the exhibitor
areas”.
INTERMOT Cologne will fill halls 6-10
of the Cologne Exhibition complex, with
a total gross floor area of 100,000
square metres. The successful concept
of distributing the market leaders
through all the halls will be continued
– “this ensures a steady visitor flow to
all areas and segments”.
Among others, BMW Motorrad, Harley-
Davidson, Honda, Ducati, Kawasaki,
KTM, Kymco, the Piaggio Group (with
the Aprilia, Moto Guzzi and Vespa
brands), Triumph, Suzuki and Yamaha
will exhibit in addition to brands such
as Indian, which has once again
expanded its presence considerably,
Royal Enfield, Horex and Benelli. The
number of exhibitors and
demonstration opportunities from the
e-bike and scooter and Urban Mobility
sectors has grown substantially from
2016 with brands such as Energica,
Zero, emco electroroller, Kumpan, NITO,
NIU, Vmoto, CityCoco, Walberg and
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Ingo Riedeberger, Director of
INTERMOT: “Record numbers of
industry visitors expected from
markets worldwide”
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‘test tracks and event areas
integrated more centrally’
many others.
Koelnmesse says that in apparel terms,
a highlight is the return of Dainese and
its AGV helmet brand, which “signals
that the German market is strong,
growing and very important to the sales
of most of the market’s traditional
leaders and ‘majors’. The influence that
INTERMOT has spreads way beyond the
German, Austrian and Swiss markets
though, with record numbers of
industry visitors expected from markets
worldwide,” says Riedeberger.
“The optimisation we have been able
to implement means we have been able
to redesign the various test tracks, and
in some cases position them on new
open areas directly linked with the
exhibition halls. The close integration of
manufacturer and exhibitor
presentations with the action areas and
special features such as e-Motion and
INTERMOT Customized will create a
greater degree of visit quality for
motorcycle fans”.
The 60,000 sq m of event areas (which
is additional to the indoor 100,000 sq
m gross exhibit space) with the stunt
shows and test tracks will be directly
linked on the open spaces around the
INTERMOT halls. For example, the big
test track on the open area in front of
hall 10 (the INTERMOT Customized
hall) can be reached directly from the
central indoor trade show avenue that
connects all the halls.
The INTERMOT e-Motion concept with
its electric motorcycles, electric scooters
and bicycles and accessories for the
urban mobility market are now
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elements of halls 7 and 8 – “again
bringing improved visitor focus to the
exhibitor booths, with the e-scooter test
track now starting in the big event
space behind hall 8, where the stunt
and freestyle show area and the
“Riding Without a License” test track
are also to be found. The sizeable and
well-known E-Bike Test Track is
therefore adjacent to indoor exhibitor
space and an integrated “E-Bike City”
concept will now see action, live demo
and static exhibits together, adding to
the hall traffic for all exhibitors to
benefit from”.
The Business District with the Dealer
Lounge will also be centrally
incorporated into INTERMOT – it has a
new location in the Konrad Adenauer
Hall in Congress Centre North, directly
linked to the North Entrance and halls
7 and 8. IDN’s International Night
industry networking reception will also
be hosted there at 6:30 pm on
Wednesday October 3rd.
From 3 to 7 October 2018, the latest
motorcycles, scooters, e-bikes, as well
as the most important developments in
electric mobility, accessories, clothing,
parts, customising, tourism and
workshop equipment will be
showcased on the Koelnmesse
exhibition grounds. INTERMOT
Cologne extends over approximately
100,000 sq m of exhibition space, as
well as around 60,000 sq m of outdoor
space.
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2018
48