International Dealer News IDN 144 August/September 2018 | Page 16

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SBS supports ”Girl Power”
As is well known, female riders
are one of the fastest growing
segments of the motorcycle
industry as we head towards the
middle of the 21st century, and
the number of women taking
part in motorcycle racing is also
growing rapidly.
Danish disc brake pad manufacturer
SBS Friction is “ahead of the curve”
when it comes to championing the
female champions and role models of
today and tomorrow.
“We have been in racing for more than
25 years”, says SBS Friction CSO,
Christel Munk Pedersen. “When we
started supporting motorcycle racing,
this sport was purely for men, but this
has changed.
“Today we see a growing number of
women who have discovered the fun
and excitement that racing brings, and
who have also found out that it is one
of the sports where there are no
biological barriers. Women can
compete on their own merits just as
effectively as men and therefore are
just as demanding of and
knowledgeable about the machines
that carry their hopes to the finish
line”.
SBS has been aware of this
development in motorcycle racing for
some years and has supported and
helped promote it by targeting
sponsoring of female riders, who have
shown the talent and ambition needed
for racing and winning trophies.
“We are Scandinavians, and in our
part of the world we do not accept that
being a woman should restrain your
dreams and ambitions. Biking and
racing is about freedom for women as
well as for men, and this we are
pleased to be a part of”.
From a sales point of view, Christel
sees obvious advantages in the
growing female interest for riding
motorcycles. “Women are 50% of the
SBS Friction CSO, Christel Munk
Pedersen: “We will see more girls in
motorsport in the years to come. At
SBS we are happy with this, and we
will support the development as
much as possible.”
world population. Imagine what it
would mean to this industry, including
us at SBS, if the share of women riding
motorcycles was as high as it is for
men. Now that’s a significant
potentia