International Dealer News IDN 143 June/July 2018 | Page 6

STAT ZONE
Italy: new motorcycle registrations
+10.25 percent Jan-April
Italian registrations - January-April 2018
80,000
TOTAL
L PTW
PT
Q1 2017, at 5,663 units.
In its home market KTM is
motorcycle market share leader
having sold 798 units in Q1;
Vespa is second with 608 units
sold; Honda third with 501 units
sold. BMW is fourth, ahead of
Derby, Yamaha, Husqvarna, Rieju,
Aprilia and Kawasaki.
In 2017, new motorcycle, scooter
20,000
+10.25%
50,000
60,000
Austria: Q1 PTW registrations -26.30 percent
The latest data released by the
motorcycle trade association in
Austria (Arge2Rad) shows
registrations of new PTWs down
by -26.30 percent compared to
2018
2017
+5.57%
50 cc, overall PTW registrations in Italy
were +5.57 percent for the first four
months of this year at 70,728 units YTD
(+14.09 percent for April). Scooters were
up YTD by +1.52 percent at 36,493 units
(121,931 in 2017).
Honda’s SH 150/300/125 variants are
the top-sellers, followed by Piaggio’s
Beverly 300 ABS, Yamaha’s XMAX 300,
Liberty 125 ABS and the KYMCO Agility
125 R16.
The top-selling motorcycle was the BMW
R 1200 GS (1,596 units YTD), followed
by Honda’s CRF 1000 Africa Twin (1,404
units), the R 1200 GS Adventure (1,135
units), the Honda NC 750 X (806 units),
Ducati Scrambler 800 (794 units) and
Yamaha MT-09 (714 units).
After a weather and holiday-related blip
in March (-7.03 percent/10,026 units),
the Italian motorcycle market continues
to be the “stand out” that saw it grow
so strongly in 2017, with the latest data
released by ANCMA (the Milan based
motorcycle industry trade association for
Italy), making for excellent reading
again.
Registrations were up by +10.25 percent
for the first four months of the year
(34,235 units), with April worth 11,020
units (+10.58 percent). This was the best
first four months market performance in
Italy since before 2013, pointing to
another healthy year ahead for the
motorcycle market in Italy.
Allowing for mopeds and scooters over
MOTORCYCLE
and moped registrations totalled
40,744 units, which was -6.60
percent down on 2016 (43,621
units), which saw the highest
number of new registrations in
Austria since 2012 (46,047
units).
Poland: new motorcycle registrations -
Polish motorcycle registrations -
28.76 percent Q1
January-March 2018
Australia -1.2 percent in Q1
According to the latest data
released by the Federal
Chamber of Automotive
Industries (FCAI) in Australia,
the motorcycle and ATV/UTV
(SSV) market fell -1.2 per cent in
6
the first quarter of 2018, with
21,614 motorcycles, scooters
and ATVs registered, with on-
highway sales down by -2.6
percent at 9,748 units.
Honda was the overall market
INTERNATIONAL DEALER NEWS - JUNE/JULY 2018
2017
2018
20,000
-24.39%
5,000
NEW & USED PTW
leader with a 22.5 percent
market share, followed by
Yamaha with 19.4 percent and
Kawasaki 10.8 percent. Honda
took the on-highway market
share leadership away from
Harley-Davidson (25.1 percent
Vs. 18.9 percent), with Yamaha
third at 16 percent.
-43.66%
0
10,000
15,000
However, new model registrations are
only ever part of the story where the
Polish market is concerned. Poland is an
important market for pre-owned
vehicles (from elsewhere in Europe)
that are receiving their first domestic
Polish registration; these machines
provide valuable service, maintenance
and PG&A income for Poland’s
franchised and independent motorcycle
shops and the vendors they buy from.
Combined total new and used
motorcycle registrations are running at
-17.65 YTD (12,573 units); new and
used mopeds combined are -44.11
percent YTD on low volumes; total new
and used PTW registrations are -24.39
percent YTD at 15,494 units, having
been -6.75 percent for 2017 at
109,393 units.
After being down by -41.84 at 15,032
units for the full year 2017, the latest
data released by the motorcycle
industry trade association in Poland
(PZPM) put new motorcycle
registrations in the Polish market at
-33.32 percent for the first quarter of
2018 (1,225 units) and -28.76 percent
for the YTD (2,093 units).
Until last year’s reverse, new
motorcycle registrations had grown
consistently in Poland since 2013 and
stood at record levels at the end of
2016 (25,844 units).
New moped registrations were down
by -55.50 percent (Euro 4 effect) with
total new PTW registrations -43.66
percent YTD (3,739 units); in 2017 they
were -10.18 percent for the full year
(44,669 units).
NEW PTW
Off-road sales were essentially
flat (-0.5 percent), Yamaha is
top dog with a 25.1 percent
share, followed by Honda with
23.3 percent and KTM with 21.4
percent. Scooters were
modestly up by +2.9 percent,
Piaggio is market share leader
with 28.9 percent.