International Dealer News IDN 142 April/May 2018 | Page 64

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NEWS

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Yamaha announced that its MT- 10 SP motorcycle , TMAX530 DX sports commuter and XMAX 300 scooter have all received the internationally prestigious iF Design Award 2018 in the product category – a fifth consecutive year Yamaha has featured in the awards .
Ivano Beggio , who helped Aprilia become a major player in the motorcycle industry , a motorcycle inventor creating the RSV Mille and founding the Scarabeo scooter brand , has died at the age of 73 .
Dealers looking to access Parts Europe inventory at the weekend can take advantage of PE ’ s new “ Happy Monday ” delivery service . Monday delivery is available on orders placed by 16:00 hours on a Saturday afternoon ( UPS Express ); an English language payment and processing phone service is available between 14.00-16.00 to support PE dealers looking to use this service . The existing freight policy standards for each country will be retained .
Disc break and break pad producer Brembo SpA announced that it has broken ground on a new manufacturing plant in Curno , Italy . The new building will host Brembo ' s new Carbon Factory , a flagship facility for the processing of carbon fibre materials for competition use .
In the UK , motorcycle enthusiast Prince William was given the VIP treatment by Triumph Motorcycles on the occasion of a recent visit to their Hinckley , UK factory , taking the factory and Visitor Center tour and test riding one of their new Adventure Tourers .

SBS in WSBK deal

Danish brake component manufacturer SBS Friction has made a sponsorship agreement with the organisation behind the WSBK series for 2018 . The agreement covers eight European races this season , starting with Aragon , Spain , mid-April and ending up with the French race at Magny-Cours on 28-30 September . In these races the SBS logo will be on the cover of the special bag that is used for the popular WSBK race catalogue . “ Racing has always been a part of our DNA . For more than two decades we have supported top riders and winners in WSBK and other road racing race series ,” says Christel Munk Pedersen , CSO at SBS Friction . “ The WSBK events are very popular and a good place to meet enthusiastic bikers . We expect that more than 30,000 will get an SBS bag in their hands during these eight races ”. The sponsorship is also to be seen as part of the introduction of a new SBS brand profile . “ Last year we launched our new brand profile at the EICMA trade show in Milan , and now it is really time ‘ to walk
Husqvarna Motorcycles achieved global sales of 36,883 motorcycles during their 2017 business year , a + 20 % increase over 2016 , with their annual turnover up by + 25 % to a brand record of 250 million euro . The company says : “ Underlining our positive momentum of growth , these notable results surpass the historic gains in bike sales and turnover achieved during each one of the previous three business years ”. Adding another benchmark to their timeline , during 2017
The SBS WSBK sponsorship agreement is aligned with the introduction of the brake specialist ’ s new brand profile and based on its long tradition and dedication for race .
the talk ’. We have made significant changes in our offer to the market . Formerly we were known as the brake pad manufacturer . “ But now we have added brake discs and brake pins to a range that already also included brake shoes . This means that it is now possible to buy the most frequently used brake components in the SBS brand and with the same highquality standards as our brake pads ”. As part of the new brand platform , SBS has also introduced new artworks and changed to a more daring and modern colour scheme . But it is not only in the
Husqvarna Motorcycles introduced the next generation of fuel-injected 2-stroke machines : “ Perfectly embodying Husqvarna ’ s pioneering spirit , the revolutionary new TE 250i and TE 300i , together with a stands that SBS will be visible . On the tracks some of the competitors for the podium positions will be using SBS as their preferred brake pad . “ Also for 2018 we have made contracts with ambitious teams such as Ten Kate Honda Racing , Althea BMW Racing , Puccetti Kawasaki Racing , MV Agusta Reparto Corse , Triple-M Honda Racing and many others . So we look forward to a lot of exciting SBS action at the races this season ,” Christel Munk Pedersen promises . www . sbs . dk

Husqvarna - 2017 record sales

heavily updated range of enduro and motocross machines , have set innovative standards for the future of offroad motorcycling ”. Husqvarna have also recently taken “ vital steps towards fulfilling their progressive vision of street motorcycling with the unveiling of the production version of the VITPILEN 401 , SVARTPILEN 401 and VITPILEN 701 ‘ Real Street ’ models ”, with all three motorcycles reaching dealer floors during the first months of business year 2018 .
64 INTERNATIONAL DEALER NEWS - APRIL / MAY 2018