International Dealer News IDN 142 April/May 2018 | Page 11

MAGURA in new aftermarket sales operation launch news ROOM

In addition to its international distributor and subsidiary network , German manufacturer MAGURA has announced a new pathway for dealers to buy MAGURA aftermarket motorcycle products – through MAGURA Bike Parts GmbH & Co . KG . “ As a result , motorcycle retailers will benefit from MAGURA ‘ s longstanding aftermarket experience in the bike and service sector . In this way , motorcycle shops will in future have access to a Europe-wide distribution network with B2B Shop and a proven service infrastructure . “ The aim of MAGURA Bike Parts is to use its proven sales expertise to give retailers straightforward access to motorcycle products throughout the whole of Europe . Broad-based sales , marketing , logistics and service teams guarantee a professional approach and on-schedule product distribution .
Retailers can order products quickly and easily online in any of the six languages offered by the B2B Shop or via the hotline . Technical consulting in ten languages and sites in the Netherlands , France , Italy and Great Britain ensure quick response times ”. MAGURA go on to say that “ for more than 90 years , MAGURA Powersports products have been setting standards as OEM solutions used by renowned motorcycle makes such as BMW and KTM . Thanks to products such as the first hydraulic clutch for KTM Motocross motorcycles or the first hydraulic fitting manufactured using specially developed composites technology for BMW , MAGURA has been a part of the success of these brands . “ Brakes , handlebars and hydraulic clutches improve motorsport performances and make everyday
motorcycle riding more comfortable . The first tests with special and custom aftermarket products have been conducted successfully . With the official launch of aftermarket sales throughout Europe , MAGURA is taking the next important step in the development of the motorcycle sector ”. Featuring patented Hard Core Technology ( HCT ), popular MAGURA
products include its HCT compact hydraulic master with enhanced response for improved performance and safety , and MAGURA HYMEC , the easy-to-mount hydraulic alternative to conventional mechanical clutch operation that is said to require up to 25 percent less strength needed for clutch action and a clearly defined , constant bite point . www . magura . com