International Dealer News IDN 141 February/March 2018 | Page 23
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Vive La Moto -
Madrid, April 5-8
Jointly organised by IFEMA, the
Madrid Expo Centre, and
marketing and events specialist
Kando I-Vents, Viva La Moto is
backed by Spanish trade
Association Anesdor (the
Spanish National Association of
Motorbike Sector Businesses,
which represents over 96% of
the Spanish motorbike market)
and MotoGP commercial rights
owner Dorna.
The show is making a return to
Madrid for the first time since
2007, and the plan is that it will
now alternate between Madrid
in even years and Barcelona in
odd numbered years. Context
for the return is market
recovery “with excellent
expectations in terms of success
and participation”, according to
IFEMA.
As of November 2017, IFEMA
said that more than 16,000
square metres of exhibition
space had already been
reserved for a show that will
combine classic expo halls with
outdoor activity and motorcycle
demonstration space.
The main motorcycle brands
that make up ANESDOR’s
industry membership are all
confirmed for what Anesdor
Secretary General José Maria
Riaño expects to again become
established as Spain’s annual
motorcycle industry “go-to” for
the new models and latest
parts, accessories and apparel.
The relaunch comes at a time
when the market in Spain grew
by 16.1% and saw 171,304 units
registered in 2016.
Riaño went on to say that “the
consolidation of growth in the
sector has allowed big trade
fairs to come back to Spain,
along with the support of
brands and motorcycle
manufacturers for these types
of events. This trade show is
emerging as the primary event
for motorbike fans and industry
brands and professionals in
Spain”.
www.ifema.es/vivelamoto_06
Anesdor Secretary General José Maria Riaño: “the consolidation of growth in
the sector has Vive La Moto to again emerge as as the primary event for
motorbike fans and industry brands and professionals in Spain”
INTERNATIONAL DEALER NEWS - FEBRUARY/MARCH 2018
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