International Dealer News IDN 140 December 2017 / January 2018 | Page 7

STAT ZONE
Germany: motorcycle sales down
eight percent for the first 10 months
German registrations - Year-to-date 2017
2016
150,000
TOTAL PTW
50,000
-8.01%
100,000
2017
-11.76%
Euro 3 models that were pre-registered
in the final quarter of 2016 will still have
been “new” machines as far as
consumers are concerned and will have
been sold during the first half of this
year, artificially reducing the apparent
market performance. The pre-
registrations pushed the German 2016
statistics to show an artificially high
+15.01 percent, German new
motorcycle registrations having been
+5.59 percent and +10 .75 percent for
2015 and 2014 respectively.
In total PTW registration terms, October
2017 was down by -16.30 percent
(6,392 units), having been only
marginally down in July at -0.90 percent
(15,304 units), - 9.22 percent in August
and -21.87 percent in September. For
the first ten months of 2017
registrations were -11.76 percent at
132,333 units.
As usual these days, BMW’s R 1200 GS
continues its inexorable march towards
global domination, having sold 7,973
units so far in 2017, leaving Yamaha’s
The latest statistics released by the
German motorcycle industry trade
association (IVM) for the period to the
end of October 2017 may still be
showing some evidence of the effects of
the rush to pre-register Euro 3 inventory
before the December 31st 2016
deadline, but the degree of statistical lag
caused for the year is now becoming
clear.
In motorcycle registration terms, the
market was down by -14.18 percent in
October (4,085 units), having been up
by +5.82 percent in July (10,593 units)
and down by -3.40 percent in August
and -22.46 percent in September.
New registrations in Germany are said
to be running at -8.01 percent for the
first ten months of the year, but allowing
for the Euro 3 pre-registrations and
other factors affecting dealer inventory
and unit sales for 2017, the market is, in
all probability, broadly ‘flat’ for 2017 so
far, in the region between -2.5 and +2.5
percent in motorcycle sales terms.
Though heavily incentivised units, the
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MT-07 eating its dust in second with
3,397 units sold, followed by the
Kawasaki Z 650 (2,590 units), Honda’s
CRF 1000 ‘Africa Twin’ (2,454 units) and
Kawasaki’s Z 900 (2,125 units).
With 7 models in the top 20 selling list,
it is again no surprise that BMW is
motorcycle and total PTW market share
leader so far this year in Germany, with
24,255 units sold so far for an 18.33
percent increased market share. Honda
is second (16,984 units sold for a 12.83
percent market share), with Yamaha
third (16,022 units sold for a 12.11
percent market share), followed by
KTM, Kawasaki, Piaggio, Harley-
Davidson, Ducati, Suzuki and Triumph
tenth.
Spain: motorcycle registrations -3.8 percent YTD through October
According to the latest data
available from ANESDOR, the
motorcycle industry trade
association in Spain, new
motorcycle registrations were
up by 0.7 percent in October
(12,259 units) and are -7.2
percent for the first ten months
of 2017 (117,489 YTD).
Because of the statistical effects
of Euro 3 pre-registrations at
the end of 2016, ANESDOR has
revised down its full-year 2017
forecast to -12.7 percent, but
that doesn’t take into account
the fact that, from a dealer and
consumer point of view, and
regardless of how heavily
incentivised the Euro 3 carry-
over inventory will have
represented additional
showroom sales, which the 2017
registration figures can’t
include.
The moped market
in Spain in October
was up by +31.6
percent (2,002
units) and at
17,606 units YTD
the sector is +23
percent through
October. As elsewhere in Europe,
it should be noted though that
mopeds are now going
through a similar (if
statistically smaller)
pre-registration issue
to that experienced in
motorcycle sales at the
end of 2016.
New EU emissions
regulations for mopeds come
into effect on January 1st 2018.
UK motorcycle registrations -15.3%
Yamaha (1,003), BMW (522) and
Triumph (504).
The MCIA reports that the total number
of road registered motorcycles in use
has continued to grow, with the latest
available figures putting the number of
“regular users of PTWs” at 1.445
million units in total, a nine-year high.
UK registrations - Year-to-date 2017
2017
2016
150,000
TOTAL PTW
-15.26%
50,000
-15.56%
100,000
the Euro 3/Euro 4 impacts are taken into
consideration, then he thinks the real
picture for the UK market this year will
be ‘flat’, if not slightly up on 2016, at
around 107,000 to 110,000 units.
‘Naked’ style bikes remain the most
popular in the UK (27,631 units YTD),
which is relative growth compared to
other styles of bikes at -10.0 percent in
a motorcycle market that is down
-15.25 percent overall), followed by
Adventure Sport models (16,510 units
YTD, up by +1.4 percent). The UK
scooter market has seen sales drop by
-28.8 percent YTD (16,270 units) and
the historically dominant Supersport
market is down -25.8 percent (8,589
units YTD).
Honda was overall market share leader
in October (motorcycles and scooters),
having sold 1,554 units, followed by
The latest data released by the MCIA
(Motorcycle Industry Association) in the
UK shows new motorcycle registrations
in September down by -13.65 percent
(6,686 units), following -18.54 percent
in August and -24.04 percent in
September (11,276 units). On a year to
date basis, the UK market is -15.25
percent (86,291 units).
Moped sales were -17.39 percent in
October and are running at -19.86
percent year-to-date (5,902 units). In
total PTW terms the UK was down
-13.99 percent in October (7,332 units
in total) and running at -15.56 percent
YTD (92,193 units).
However, as elsewhere in Europe, the
statistics are misleading due to the Euro
3 inventory pre-registration issue. British
Dealer News recently reported MCIA
CEO Tony Campbell as saying that when
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INTERNATIONAL DEALER NEWS - DECEMBER 2017 / JANUARY 2018
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