International Dealer News IDN 140 December 2017 / January 2018 | Page 48

news ROOM
New Wunderlich corporate
headquarters
The 6m euro investment will give the BMW
parts specialist a 5,500 sq m facility
October saw the groundwork begin
for a new corporate headquarters for
German BMW parts specialist
Wunderlich.
The company will relocate its
operations from Sinzig am Rhein to
Grafschaft Ringen in the Rheinland
Innovation Park.
Founded in 1985 by owner and
managing director Erich Wunderlich,
the company has established an
excellent reputation in the motorcycle
industry with its innovative, high-
q u ality products for BMW
motorcycles and currently has 60
employees, of which 21 are
engineers, technicians and master
craftsmen.
Announcing the news, Erich
Wunderlich said: “In our company, all
departments from development and
product management through to
purchasing, materials management,
production, quality management,
sales, customer service, logistics,
marketing, all the way to the flagship
store are able to work on a connected
and integrated basis. The new
premises will enable us to expand
while keeping that culture.”
The new facility will be 5,500 sq m, a
substantial increase from the 1,800
sq m existing facility, and represent
an investment of around 6m euro.
“This means that the conditions are
set for the future growth of the
company,” added Felix Wunderlich.
“The laying of the foundations for the
Wunderlich GmbH corporate
headquarters will take place later this
year and the move-in date is planned
for the turn of the year 2018/19.”
Motorcycle Trade Expo - January 14-16, 2018
While the UK motorcycle
industry eyes 2017 registration
statistics, that may or may not
indicate that the market has
softened in 2017 after
consecutive years of growth,
Europe’s leading, dedicated
Dealer Expo is set to be a sell-
out in exhibit space terms.
The 23rd annual Motorcycle
Trade Expo at Stoneleigh Park,
near Coventry, England (January
14-16), will kick off the 2018
European motorcycle industry
shows with some 90 percent of
available exhibit space already
sold by the end of October.
A steadily increasing domestic
UK dealer and international
trade visitor attendance has
continued to reinforce
Motorcycle Trade Expo as the
leading UK industry showcase
and as one of Europe’s primary
international gatherings.
Speaking about the timing,
48
venue and format of the show,
organiser Mark Mayo told IDN
that “we are committed to
continuing to make Expo an
even bigger success each year.
The January timing is
overwhelmingly supported by
the retail trade as the perfect
pre-season launch pad to
appraise new products and
INTERNATIONAL DEALER NEWS - DECEMBER 2017 / JANUARY 2018
services all under one roof.
“Expo’s proven three-day, trade-
only format provides the
perfect environment for dealers
to evaluate and buy at the right
time for their business.”
The organisers have worked
hard to develop a series of
incentives and initiatives to
bring the UK market together to
ensure Expo’s success, and Mark
went on to say that “Expo
offers all exhibitors and visitors
real value for their investment.
As we head into our 23rd year,
we have an unmatched track
record in successfully staging an
expo that genuinely brings the
trade together.
“Motorcycle Trade Expo has
grown to become the most
successful and dedicated
motorcycle trade- only event in
Europe.”
The organisers are rigorous in
their efforts to ensure a trade-
only attendance, and the facts
surrounding the show are
impressive. Research says that
85 percent of Expo visitors are
decision makers (Managing
Directors, Directors, Owners,
Managers or Dealer Principals);
68 percent of visitors return
each year, and a massive 9 out
of every 10 visitors say they
find their visit worthwhile.
www.motorcycle-expo.com