International Dealer News IDN 139 October/November 2017
COMMENT: Don't just meet demand, we must create the demand ...................................... Page 4
Norton to license 650cc engine tech to Zongshen ........................................................................................................................... Page 8
Ducati sets more sales records for first half of the year ............................................................................................................ Page 10
SBS updates branding and adds new categories .......................................................................................................................... Page 11
Italian registrations growing
as industry heads for Milan
Italian registrations - September 2017
2016
2017
20,000
-0.51%
TOTAL
L PT
PTW
+13.40%
5,000
10,000
15,000
I
the period through September (at
105,230 units YTD).
In addition to Italy, the only other of
Europe’s “Big Five” markets to
report positive results so far this year
is France, where PTWs in the 125cc
and above market (excluding
scooters) were at +3.8 percent at
111,934 units through to August.
In Italy total PTWs sales are +6.88
n a stark contrast to the
trends being seen elsewhere
in Europe, Italian new
motorcycle registrations (as
reported by trade association
ANCMA) are growing strongly
after the market there suffered
the same early season Euro
3/Euro 4 inventory crossover
impacts seen in most other
markets.
For September, registrations are
reported at 5,898 new motorcycles,
which is +13.40 percent compared
to September 2016, and the 7th
straight month of growth for the
Italian market.
On a year-to-date basis, sales are
running at +10.43 percent for the
first 9 months of 2017, at 72,295
new units registered so far this year.
This contrasts with Germany, where
the latest available statistics
(through August 2017) put the
market at -6.38 percent YTD (85,821
units), the UK at -15.38 percent
through September (79,605 units),
and Spain, where motorcycle
registrations are -8.03 percent for
MOTORCYCLE
percent for the first nine months of
2017 at 177,230 units. In 2016
motorcycle registrations in Italy were
+21.49 percent at 75,936 units;
total PTW registrations were +13.26
percent for the full year at 193,814
units.
NEws RooM 6-12, 48
Scooter sales so far in 2017 are up
by +4.56 percent at 104,935 units
for the first nine months.
The organisers claim that 2016 saw
big increases in exhibitor and visitor
numbers, including “trade visitors”,
but such data that is released by the
EICMA administration makes it
difficult to authenticate such claims.
Indeed, most exhibitors (Italian and
international) that IDN spoke with
last year thought that attendance
(trade and consumer) and, in
particular international trade
attendance, was down on 2015, and
that it has been steadily in decline at
EICMA for some years.
Certainly the many open spaces seen
in the halls in 2016 suggested that
the available exhibitor footprint had
continued to contract.
Despite an initial attempt to add
another public day to the show, it
follows its usual schedule this year
of two press and (theoretically)
trade/preview days (November 7 &
8), followed by four public
attendance days (November 9
through 12).
TRAdEZoNE 45
OCT/NOV 2017
ISSUE #139
STATZONE 6-7
‡
RoAd TRIp
AIMExpo 2017
FIFTH WMX WORLD
TITLE FOR KIARA
FONTANESI
INdEx 46