International Dealer News IDN 138 August/September 2017 | Page 7

STAT ZONE
Italy - new motorcycle registrations
+7.10 percent for first six months of 2017
units; Honda’s SH 150/300/125
variants are the top-sellers
(18,218 units YTD between
them); followed by Piaggio’s
Beverly 300 ABS (4,548 units),
the Yamaha TMAX 500 (2,929
units) and the Xmax 300 (2,822
units).
The top selling motorcycles in
Italy so far in 2017 are BMW’s R
1200 GS (2,595 units); Honda’s
CRF 1000 ‘Africa Twin’ (2,055
units); and Honda’s NC 750 X
(1,664 units). Yamaha’s ‘Tracer’
900 is the best-selling Touring
model (1,587 units), and the
Ducati Scrambler 800 is the
best-selling Naked style
motorcycle (1,546 units).
In sector growth terms, the
Touring bike market is seeing
the strongest growth (+17.73
percent YTD at 7,829 units), and
the Naked style bike market in
Italy remains the largest sector
by style, and is +13.73 percent
YTD at 19,824 units for the first
six months of 2017.
Italian registrations - June 2017
30,000
TOTAL
L PTW
P
Enduro models, the second
largest sector in Italy by style,
are +1.73 percent for the YTD at
16,633 units.
For 2016 motorcycle
registrations in Italy were
+21.49 percent at 75,936 units,
a third straight year of growth;
total PTW registrations were
+13.26 percent for the full year
at 193,814 units – also a third
straight year of growth (the
Italian market having fallen to a
low of 153,933 total PTW
registrations in 2013). Scooter
registrations were +117.88
percent for 2016 at 117,814
units.
2016
2017
15,000
Total PTW
6,586
5,000
-2.10%
10,000
-9.39%
In 2016 Sweden recorded
+8.00 percent growth in new
motorcycle registrations for
the full year at 10,178 units;
total PTW registrations were
+10.18 percent at 21,347
units in total.
Next year’s MC Massan
Swedish motorcycle show will
be staged at Gothenburg from
25 – 28 January 2018.
MOTORCYCLE
Swedish motorcycle registrations - June 2017
(January to June 2017) the total
number of new PTWs registered in
Sweden is down by -9.39 percent at
11,860 units.
However, moped sales appear to be
up by +23.36 percent for the period
January to June 2017 at 7,848 units.
Sweden is Europe’s largest ATV
market – registrations are +26.4
percent for the period January to
June 2017 at 2,483 units.
+26.31%
10,000
20,000
Swedish motorcycle sales
-6.79 percent January to April 2017
The latest data from McRF, the
Swedish motorcycle industry trade
association, shows new motorcycle
registrations at -3.24 percent in June
at 1,256 units (+12.77 percent in
May at 1,554 units) and are running
-2.10 percent for the year to date
(6,586 units January to June 2017).
In total PTW terms June saw 3,830
new machines registered (+14.33
percent), but for the year-to-date
2017
2016
+25.64%
According to the latest data
released by ANCMA (the Milan
based motorcycle industry trade
association for Italy), the Italian
motorcycle market is bucking
the trend seen in much of
Europe, with new motorcycle
registrations up by +26.31 in
June (at 10,813), and +12.32
percent in May (at 11,214 units),
having been approximately flat
for April 2017 at +0.13 percent
(9,928 units). They are running
at +7.10 percent for the year-to-
date at 53,016 units (compared
to 49,501 units for the same
period in 2016).
Allowing for mopeds and low cc
scooters, overall PTW
registrations in Italy were
+25.64 percent in June (29,116
units) and are running at +7.05
percent for the year-to-date at
124,789 units for the first six
months of 2017.
Scooter sales in Italy are +7.02
percent for the period January
to June inclusive, at 71.773
MOTORCYCLE
Swiss motorcycle registrations +2.53 percent YTD
Swiss motorcycle registrations - Year-to-date 2017
2016
PTW
+2.53%
20,000
10,000
2017
+0.38%
30,000
MOTORCYCLE
The latest new total PTW
registrations data released by
Swiss industry association
MotoSuisse shows overall new
PTW registrations at +3.32
percent for June (6,290 units) and
broadly “flat” YTD at +0.38
percent (28,923 units for the first
six months of 2017).
In motorcycle terms registrations
were +6.49 percent (3,755 units)
for June and are +2.53 percent at
18,463 units for the first six
months of 2017.
Motorcycle registrations for the
2016 full year were -3.4 percent
(26,391 units) after being +17
percent in 2015. In total PTW
terms the market in Switzerland
was down by -6.21 percent at
45,897 units for the full year
2016.
In motorcycle market share terms
Yamaha had top spot, having
sold 3,406 units YTD, with BMW
second (2,886 units), Kawasaki
third (2,092 units), Harley-
Davidson fourth (1,941 units) and
Honda fifth (1,853 units).
Vespa is the top-selling Scooter
brand, having sold 2,215 units in
the first six months of 2017.
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2017
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