ROAD TRIP
TEST , TEST AND TEST
AGAIN
The Greater Barcelona and wider Catalonia region of north east Spain is well known as a hot bed of motorcycle industry manufacturing – bikes , parts and accessories of all kinds . Robin Bradley recently visited one such business , one with an international reputation and footprint – J . Juan , brake components manufacturer to more than 70 original equipment manufacturers
Words by Robin Bradley robin @ dealer-world . com
Afew months ago we reported that daily management of the Gava , Barcelona based J . Juan group was being passed to Jose Luis Juan as CEO . The 45-year old represented management staying within the second generation of family ownership of a business that can trace its origins back to 1947 . That start was the opening of a motorcycle workshop by founder Jose J . Juan , with the incorporation of the J . Juan SA company we know today as a motorcycle control cable manufacturer in 1965 . By the 1970s the business had become the market leader for control cables in Spain , and in response to the difficulties in the Spanish motorcycle sector at that time , J . Juan started to export , with its first customers being Honda and Yamaha in Europe . The decade from 1990 saw rapid expansion , establishing themselves as Europe ’ s Number One
‘ we are in the safety business ’
INTERNATIONAL DEALER NEWS - AUGUST / SEPTEMBER 2017 23
ROAD TRIP
TEST, TEST
AND TEST
AGAIN
The Greater Barcelona and wider
Catalonia region of north east
Spain is well known as a hot bed of
motorcycle industry manufacturing
– bikes, parts and accessories of all
kinds. Robin Bradley recently
visited one such business, one with
an international reputation and
footprint – J. Juan, brake
components manufacturer to more
than 70 original equipment
manufacturers
Words by Robin Bradley
[email protected]
A
few months ago we reported that
daily management of the Gava,
Barcelona based J. Juan group was
being passed to Jose Luis Juan as
CEO. The 45-year old represented
management staying within the second
generation of family ownership of a business
that can trace its origins back to 1947.
That start was the opening of a motorcycle workshop
by founder Jose J. Juan, with the incorporation of the
J. Juan SA company we know today as a motorcycle
control cable manufacturer in 1965.
By the 1970s the business had become the market
leader for control cables in Spain, and in response to
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