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The Greater Barcelona and wider Catalonia region of north east Spain is well known as a hot bed of motorcycle industry manufacturing – bikes, parts and accessories of all kinds. Robin Bradley recently visited one such business, one with an international reputation and footprint – J. Juan, brake components manufacturer to more than 70 original equipment manufacturers
Words by Robin Bradley robin @ dealer-world. com
Afew months ago we reported that daily management of the Gava, Barcelona based J. Juan group was being passed to Jose Luis Juan as CEO. The 45-year old represented management staying within the second generation of family ownership of a business that can trace its origins back to 1947. That start was the opening of a motorcycle workshop by founder Jose J. Juan, with the incorporation of the J. Juan SA company we know today as a motorcycle control cable manufacturer in 1965. By the 1970s the business had become the market leader for control cables in Spain, and in response to the difficulties in the Spanish motorcycle sector at that time, J. Juan started to export, with its first customers being Honda and Yamaha in Europe. The decade from 1990 saw rapid expansion, establishing themselves as Europe’ s Number One
‘ we are in the safety business’
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