International Dealer News IDN 138 August/September 2017 | Page 15

news ROOM
Hyperpro BMW ESA shocks
upgrade promotion
Dutch suspension specialist
Hyperpro is offering a special
promotion on BMW ESA shocks
this summer – shocks sold
between July 4th and
September 15th will qualify for
a first service free of charge.
Sales & Marketing Director Jan
Belder told IDN: “With this
campaign we are emphasizing
three things - the need for good
suspension, the need to service
suspension after two years or
20,000km in order to keep
quality components operating
at optimum performance, and
the reliability, durability and
quality of our products.
“We stand behind our designs
and quality 100 percent – so
much so that we can offer a free
first service, because we know
our suspensions are good for
many tens of thousands of
miles.”
The company says that the only
condition for the promotion is
that the free first service is valid
for the first user, showing the
original invoice (a copy is fine)
with a purchase date between
01-07-17 and 15-09-17. The
offer excludes the cost of
mounting and dismantling of
the shocks and shipping and is
valid for two years after
purchase date. The service
includes inspection of the
shocks and replacement of oil
and necessary seals.
Belder explained that because
the BMW R1200GS/A is one of
the best selling bikes of recent
years, with 2008-2013 models
still very much in use, as these
motorcycles are getting older,
the OEM shock absorbers will
show some issues, with
replacement required.
“Issues like non-functioning ESA
adjustment as a result of a
damaged adjustment motor, too
soft springs, lack of damping -
these and other needs of the
rider can be solved by installing
Hyperpro products.
“We offer serviceable front
and/or rear shocks using our
proven 460 emulsion dampers
as a basis for a top quality, cost-
effective upgrade. The shocks
are equipped with a stronger
ESA stepper motor, waterproof
connectors, an improved
damping setting and a
progressive black or purple
spring. The shocks are ‘plug and
play’, ready to connect to the
BMW ESA system and make use
of the original preload
adjustment.
“This solution delivers a better
balanced bike, which is more
stable and comfortable to ride,
both as a solo rider or as two-
up rider, with or without
luggage.”
www.hyperpro.com
INTERNATIONAL DEALER NEWS - AUGUST/SEPTEMBER 2017
15