International Dealer News IDN 137 June/July 2017 | Page 7

STAT ZONE
Motorcycle sales down in Q1 in Australia
2017, with road bikes down -15.5
percent and off-road down -15.3
percent. The ATV/SS market
showed only a small drop of -1.3
percent.
Scooter sales, which have been in
slow decline for several years,
fell by -22.3 percent. Piaggio
remained top seller in the
scooter market with 293 sales.
Second place was taken by Vespa
with 240 sales, and Honda third
with 198 sales.
Harley-Davidson retained its top
selling status overall among the
road bikes with 2,261 sales for
the first quarter, followed by
Honda (1,943 sales) and Yamaha
(1,455).
According to the latest data
released by Australia’s Federal
Chamber of Automotive
Industries (FCAI), the market
there suffered a -13.4 percent
decline in the first quarter of
2017 compared with the same
period in 2016.
Sales for the 2017 first quarter
totalled 21,794 units compared
with 25,160 for the same January
– March period in 2016. The first
quarter decline comes after a
busy 2016 in Australia, in which
the industry recorded its best
annual result since 2009.
Both the road and off-road
segments recorded declines
during the first three months of
The top selling
manufacturer in the
off-road categor y
was Yamaha with
1,734 sales; followed
by Honda with 1,467
sales and KTM (1,393).
Polaris led the ATV segment with
1,244 sales. It was followed by
Honda with 908 sales, and close
behind it in third place, Yamaha
with 845 sales.
In overall market share terms,
Honda was “top dog” selling
4,516 units in total, followed by
Yamaha (4,094 units), Kawasaki,
Harley-Davidson, KTM and
Suzuki.
The top selling road bike in
Australia in the first quarter was
Honda’s NBC110, which was
also the best selling learner
approved motorcycle scheme
model (LAMS); Harley’s FXSB
(Softail Breakout) was the top
selling cruiser; Piaggio’s Fly 150
the top selling Scooter; Yamaha’s
YZF-R3A and WR450F topped the
sports touring and Enduro
sectors respectively; Harley
dominated the tourers, and
Honda’s CRF 1000 ‘Africa Twin’
was the bestselling Adventure
tourer, with their CRF 450R the
top MX/off-road machine, and
the ‘GROM’ the bestselling naked
style bike.
www.fcai.com.au
German new motorcycle registrations -8.21 percent for
German registrations - May 2017
the first five months of 2017
Austrian motorcycle registrations - Q1 2017
2016
8,000
2017
-0.19%
2,000
+6.17%
TOTAL PTW
4,000
6,000
MOTORCYCLE 125cc+
20,000
2016
-3.46%
15,000
TOTAL PTW
register Euro 3 inventory towards the
end of the year, 2016 saw new
motorcycle registrations in Germany up
by +15.01 percent at 117,587 units –
the best annual market performance in
Germany since before 2008. In total
5,000
17,453
10,000
2017
+1.56%
is the top seller in Germany so far in
2017 (5,004 units sold), with
Kawasaki’s Z 650 jumping to second
best seller (1,598 units), Yamaha’s MT-
07 third (1,543 units), BMW’s R nineT
fourth (1,522 units) and Honda’s CRF
1000 ‘Africa Twin’ fifth (1,462 units).
With five models in the top 10 selling
list, it is again no surprise that BMW is
market share leader so far this year in
Germany, with 15,171 units sold in total
for a 21.42 percent market share and
6.25 percent unit gain over the 14,279
units they sold in the first five months of
2016.
Honda is second with 9,298 units sold
so far for a 13.13 percent market share;
Yamaha is third (10.21 percent share,
7,231 units sold); Kawasaki fourth (9.24
percent share, 6,542 units), and KTM
take the fifth spot from Harley-Davidson
(7.93 percent share, 5,612 units).
Though distorted by the rush to pre-
The latest statistics released by the
German motorcycle industry trade
association (IVM) for the period to the
end of May 2017 are still showing
evidence of the effects of the rush to pre-
register Euro 3 inventory before the
December 31st 2016 deadline.
In motorcycle registration terms the
market is up slightly at +1.56 percent
compared to May 2016 (12,847 units,
up from 12,650) after a dismal April
which saw registrations running down
by -25.29 percent at 13,674 units
(compared to 18,303 in April 2016), but
the cycle may have been affected by the
serious weather that plagued most of
Germany for some 10 days or so.
For the year to date the German
motorcycle market is put at -8.21
percent (54,803 units) for the first five
months, with total PTW registrations
YTD at -12.19 percent (70,810 units).
As usual these days, BMW’s R 1200 GS
MOTORCYCLE
MOTOR
RCYCLE
R
C
Powered Two-Wheeler terms (PTW), the
German market was +14.81 percent for
2016 at 172,846 units – also the best
German market performance since
before 2008.
Austria – motorcycle registrations
+6.17 percent for Q1
The latest data released by the motorcycle
trade association in Austria (Arge2Rad) shows
registrations of new PTWs for the first quarter
of 2017 broadly flat at -0.19 percent (7,684
units).
In terms of motorcycles of over 125cc, the
market was +23.11 percent in March at 2,989
units, and is +6.17 percent for the YTD at 3,323
units.
In its home market KTM is market leader with a
22.12 percent share for the first three months
of the year, with BMW second (16.97 percent),
followed by Honda (11.16 percent), Yamaha
(10.32 percent) and Kawasaki (6.62 percent).
In total PTW terms Vespa is market share
leader, followed by KTM, Honda, BMW and
Derbi.
In 2016, new motorcycle registrations for the
full year in Austria were up by +19.54 percent
at 15,004 units (the market was flat in 2015 at
12,551 units). In total powered two-wheeler
terms registrations were up by +12.52 percent
(43,621 units) for the full year. In January this
year, Austria became the second country in
Europe (after the UK) to launch an e-mobility
purchase incentive programme.
INTERNATIONAL DEALER NEWS - JUNE/JULY 2017
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