International Dealer News IDN 137 June/July 2017 | Page 25

INDUSTRY EXTRA Left to Right: Edward Little (Technical Manager); Mauro Sacerdoni (Technical & Product Engineer); Fabrizio Achino (Technical & Product Engineer) road/street bike use which “offer an outstanding quality to price ratio”; ‘PRP’ (Polished Rotor Pads) for V-twin and custom bike use that deliver minimised disc scoring and dusting. Plus their recently introduced ‘ECO Friction’ material for scooters, maxi scooters and moped road use which has “achieved excellent R90 test results,” says Davies. “This is brand new from Ferodo and we are adding make and model-specific applications on a regular basis, the latest being for maxi scooters and large cc motorcycles. We are working to reduce our use of certain metals; our investment in metallurgy is extensive. Our ‘ECO Friction’ line is the first we have developed with the express intention of being greener as well as safer. “Legislation requires copper content to have been reduced to 5 percent by 2021 and down to 0.5 percent by 2025. Ferodo will be well ahead of these milestones.” Ferodo’s ‘Better’ option is their ‘SINTER GRIP’ powder metallurgy based line, which are best used on stainless steel rather than iron discs, and have materials that are pressed metal powders fused together at extreme temperatures with a proprietary binding matrix and process. “These should only be used where sintered pads are fitted as Original Equipment,” says Davies. “They are for the rider who wants world beating performance and pad/disc life.” Ferodo FDB/ST pads are rated HH for road use, “the highest friction rating obtainable, and deliver the ultimate braking performance and control in both wet and dry conditions. These are complemented by our FDB/SM range of sintered metal pads developed for popular high-performance scooter road use. “For off-road use our FDB/SG pads offer superior performance and life in both muddy and dry conditions, and our FDB/XRAC compounds for race use offer unparalleled braking performance. They incorporate our innovative ‘Array Cooling’ for 15 percent disc temperature reduction compared to OE pads and competitive aftermarket offerings. “In terms of ‘Best’, we are into our ‘CERAMIC GRIP compound research – research which has produced race-proven, race only pads that place a premium on maximum possible caliper temperature reduction and class-leading modulation for the kind of feel and control that can make all the difference on the race track.” Asked what the future holds for the Ferodo and its sister brands, Davies says that “marketing the ‘one stop shop’ capability that the brand offers is central to helping distributors and their dealers reduce ordering overheads and presenting a simple, three- tier range structure to help make a complex range easy to understand and work from. “Basically, we have something for every braking application any dealer is ever going to encounter, and that breadth and depth of range is the Ferodo Giovanna Mazza, left (Marketing & Pricing Manager); Michela Napoli (Digital Marketing Manager) FEDERAL-MOGUL ITALY S.R.L, RACING & MOTORCYCLE DIVISION Mondovi (CN), ITALY Tel: [phone] [email protected] www.ferodoracing.com ‘OUR ECO FRICTION BRAKE PAD LINE IS A GREAT CREDENTIAL FOR OUR R&D CAPABILITIES’ brand message we are taking into the future. “In technology terms, the new regime of R90 based testing is crucial to the future of the market for all pad manufacturers. and for dealer and consumer confidence. Along with our R&D capabilities we feel we are uniquely well positioned to keep Ferodo right at the front of the market. “Federal-Mogul has a vast number of manufacturing sites in total worldwide, and being able to leverage that network is a massive opportunity – it is hard to conceive of any engineering, metallurgical or manufacturing challenge, or any brand extension opportunity that we can’t embrace from within the Group’s existing resources.” INTERNATIONAL DEALER NEWS - JUNE/JULY 2017 25