International Dealer News IDN 137 June/July 2017 | Page 20

news ROOM Honda’s Atessa factory makes its millionth SH Honda’s original SH50 started production in Belgium in 1984 The second generation SH100 was produced at the Atessa factory when it opened in 1996 Honda’s Atessa factory, founded in the Abruzzo region of central Italy in 1971, has reached a historic milestone - the production of one million units of the perennially popular SH scooter series. The SH story began in 1984 with the production - in Belgium - of the SH50 ‘motorino’ moped. Manufacture of the second generation SH50, and the new SH100, moved to Atessa in 1996. Honda’s main European manufacturing plant has remained the home of SH production ever since and now makes all three currently available SH models: the SH300, SH150 and SH125. The SH125 model has been produced at Atessa since 2001 and was Europe’s best-selling scooter in 2016 with over 17,000 units sold. The latest version of the SH125 went into production in December 2016 and features LED lights front and rear, remotely The 2017 SH 125 – along with the SH 150 and 300, Honda sold 17,000 SH scooters in 2016 operating Smart Key and new styling that is even more refined and sophisticated, while retaining a classic SH look. world.honda.com