International Dealer News IDN 136 April/May 2017 | Page 6

Italy, Europe’ s largest motorcycle market, + 13.3 percent
STAT ZONE
<<< Continued from cover with the best growth seen in Spain + 7.6 percent( 17,173 units) and the Netherlands + 2.9 percent( 67,825 units), with France, Europe’ s largest moped market, stable at + 0.1 percent( 89,732 units) and Italy( 24,575 units) with-0.2%. Motorcycles, mopeds and quadricycles registered in Europe in 2016 with a cylinder capacity of less than 125 cc accounted for 49 percent of the 1,307,206 units total PTW market( 672,551 units); vehicles with a cylinder capacity between 126cc and 500cc accounted for 19 % of the total( 268,103 units); vehicles with engines between 500cc and 1000cc were 20.6 percent of the market( 283,868 units); vehicles with engines of 1000cc or more totalled 150,444 units, 10.9 % of the total; the 500cc + market was 434,312 units; the 125cc + market was 702,415 units in 2016. Registrations of electric mopeds, motorcycles and quadricycles in the EU reached 22,402 units. Of these, 11,314 units were mopeds( 50.5 % of the total); 7,148 were quadricycles( 31.9 % of the total); and 3,513 were electric motorcycles( 15.7 % of the total). The largest markets for electricallypropelled mopeds, motorcycles and quadricycles were France( 7,396 units), the Netherlands( 5,203 units), Italy( 2,385 units), Spain( 1,604 units) and Germany( 1,501 units). Of all mopeds, motorcycles and quadricycles registered in the EU,
Some markets have seen the return to growth have a greater impact than others, and information released in February by the IVM, the motorcycle industry trade association in Germany, cites the growth having gone straight to the statistics for the overall size of the‘ Bike Park’ in Germany, the total number of motorcycles and other PTWs on the road there, with new record levels reached. Now positioned as Europe’ s second largest market in new motorcycle registration terms( behind Italy still, but ahead of France now), the IVM says that there are now more than 6 million PTWs on the road there in total, or at least road-registered, with 4,092,288 of them classed as motorcycles, with an additional 1,942,465 PTWs of under 50cc. The latest monthly data from the IVM( at the time of going to
6 INTERNATIONAL DEALER NEWS- APRIL / MAY 2017

Italy, Europe’ s largest motorcycle market, + 13.3 percent

1.6 % were electric vehicles. Internal combustion vehicles and vehicles equipped with hybrid propulsion represented 98.4 % of the total registrations. The Secretary General of the European Association of Motorcycle Manufacturers( ACEM), Antonio Perlot, said that“ 2016 was a very positive year for the industry, with registrations increasing in most European countries, particularly in the largest European markets.“ Strong demand for PTWs of all kinds across Europe is a testament to their inherent advantages. Mopeds, motorcycles and quadricycles have reduced purchasing and running costs, are easier to park than cars, and reduce travelling times and congestion in cities.“ Notwithstanding this, our sector still faces a delicate situation. Although more than 1.3 million vehicles were registered in Europe in 2016, that figure is about half the 2.43 million units registered in 2007 before the economic crisis hit.“ According to our latest estimates,
press) showed motorcycle registrations for January in Germany at a statistically misleading-26.85 percent, but on such low volumes( 1,812 units) it is likely that the sales of preregistered Euro 3 units will have meant that the market was at worst broadly level with January 2016, in all likelihood somewhat up. In total Powered Two-Wheeler terms( PTW), the German market was-36.69 percent at 2,210 units registered. The top-selling motorcycle in Germany in 2016 was BMW’ s all conquering R 1200 GS, with 6,932 units sold, and it maintained that position in January, with another 279 units sold. However, 2016’ s second and third best sellers( Yamaha’ s MT-07 / 3,398 units and the Kawasaki ER-6n / 2,629 units) were supplanted by the BMW R nineT( 115 units of all variants) about 156,000 jobs are generated directly or indirectly by our sector in the EU. Activities such as manufacturing of vehicles, parts and components, as well as the repair and maintenance of vehicles and manufacturing of protective equipment, to name just a few examples, create jobs all over Europe- particularly in countries such as Italy, France, Germany, Austria, Spain and the UK.“ Exports of motorcycles, parts and accessories to foreign countries are essential to sustaining jobs in the motorcycle sector in Europe. In addition to a stronger domestic European market, we need a European trade policy that not only secures strategic free trade agreements with key partners, but also one that prevents protectionist policies abroad”.

German‘ Bike Park’ at record levels

and their S 1000 RR third( 72 units); Honda’ s CRF 1000‘ Africa Twin’ is now up to fourth from fifth, with the Ducati Multistrada now fifth – but all on such low volumes that it is perfectly possible that enough preregistered Yamahas were sold that the MT-07 could have maintained its 2016 momentum. Indeed with 11 models in the Top 20, it is no surprise that BMW has continued to hold on to its
UNITS
4,000 3,000
2,000 1,000 number one spot in market share terms, scoring a massive and no doubt equally massively missleading 37.06 percent of all January’ s new motorcycle registrations in Germany; Honda is shown as second at this stage with a 9.32 percent share, Ducati is third, followed by Yamaha and Harley-Davidson, as Europe’ s‘ petrol heads’ continue to gobble up them“ Big Inchers” in increasing numbers!
German registrations- Jan 2017
3,491
-36.69 %
2,210
TOTAL PTW
ACEM Secretary General Antonio Perlot:“ We need a European trade policy that not only secures strategic free trade agreements with key partners, but also one that prevents protectionist policies abroad”.
2,477
2016
1,812
MOTORCYCLE
2017
-26.85 %