International Dealer News IDN 122 Dec/Jan 2014/15 | Page 8

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German Luggage Specialists Merge
SW-MOTECH and Bags-Connection,
which have been sharing premises in
Rauschenberg, Germany, since 2006,
have now announced that they will be
operating as one brand.
“Uniting under one brand allows us
a more cohesive market approach and
makes it easier for us to showcase our

expertise in metal, textile and
composite products alike,” said Jörg
Diehl, Head of the accessory producer’s
marketing department.
“For years now we have seen an
increasing demand for premium
motorcycle accessories. After
investments in new production

The new SW-MOTECH executive team (left to right): Achim Kessler (luggage
systems and textile product lines), Jörg Diehl (finance and marketing),
Jürgen Swora (engineering and production) and Kai Jockel (sales)

facilities and an increase in headcount
to now more than 180 employees, we
expect continued growth”.
The merger has had little impact on
employees and customers of the two
businesses. “De facto we have already
been acting as one company for several
years,” explained Achim Kessler, former
CEO of Bags-Connection and now
responsible for luggage systems and
textile products within SW-MOTECH.
“The two companies already had a
close business relationship as the three
founders of SW-MOTECH, Jörg Diehl,
Kai Jockel and Jürgen Swora, held a 30
percent interest in Bags-Connection.
Now the four of us together are
managing partners of SW-MOTECH,
into which all Bags-Connection assets
have been incorporated.”
www.sw-motech.com

Continental 'One-Channel'
ABS for Piaggio
CONTINENTAL, the German
company best known for its
extensive tyre range, has
introduced its ‘One-Channel’
ABS for smaller motorcycles
and scooters. Based on its ABS
technology for us H[