International Dealer News IDN 122 Dec/Jan 2014/15 | 页面 48

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BMW Motorrad sold 116,000 units
in first 11 months of 2014
AS of November 2014, BMW
Motorrad had sold 7.0 % more
motorcycles and maxi-scooters than in
the equivalent period of the previous
year, at 116,463 units (compared to
108,872 in the first 11 months of
2013) - which already puts the
company above its total 2013 annual
record of 115,215 units.
In November they sold 7,411 units, an
increase of 0.9% over November
2013.
Heiner Faust, BMW Motorrad Head of
Sales and Marketing, said that "this
excellent retail result is mainly due to
solid growth in the European markets,
Asia and the USA. The sales figure for
Germany, our largest individual market,
is just above last year's high level".
The company says that demand

continues to be strong for the R series
models launched in 2014, with the
new air/liquid-cooled Boxer engine as
well as for the purist Boxer roadster
BMW R nineT and the sporty 4cylinder roadster BMW S 1000 R.
"Clearly we are appealing very
effectively to our customers with all
our new models. Our shooting star is
the R nineT, which has made it from
zero to fourth place on our bestseller
list as of November.
"Meanwhile, our new Supersports
bike for model year 2015 - the S 1000
RR - has received outstanding reviews
in the motorcycle press. We are very
much looking forward to seeing the
first comparative tests among current
competitors.
"We are also getting very positive

The R nineT,
already BMW's
fourth best
selling model

market signals for our other four new
motorshow presentations, the R 1200
R roadster, the sports touring bike R

1200 RS and the S 1000 XR in the new
Adventure-Sport segment, as well as
the mid-range F 800 R".

January's 20th annual GB Expo adds Suzuki
SUZUKI is on a mission to
recruit a dealer network for its
fresh, new small-capacity bike
range, and the Japanese
manufacturer will use
Motorcycle Trade Expo in
January as the launch pad for
the campaign.
Suzuki GB's Jonathan Martin
confirmed the brand's
attendance at Expo,
commenting: “We're delighted
to exhibit at the show this year,
the particular focus being on
our smaller capacity models.
With the introduction of
commuter-friendly models like
the new Address 110, Inazuma
250F and Burgman 125, there
are new dealership
opportunities in some major
towns and cities. We welcome

conversations at
Expo with all
dealers, but
especially those
who retail smaller
capacity machines”.
Andy Mayo, Sales

Director of Expo,
Europe’s leading
trade-only show, to
be held at
Stoneleigh Park in
Warwickshire
between 18-20

January, 2015, said: “We are
delighted to welcome Suzuki on
board in our 20th anniversary
year. To attract a Japanese
manufacturer back to Expo is a
real coup and gives Expo a
further dimension in attracting
the Suzuki dealer network and
prospective new dealers looking
to complement or add to their
2015 line-ups”.
More than 20 motorcycle and
scooter brands will be
represented at Stoneleigh Park,
as well as new models and new
opportunities for dealers to add
to their bottom line. Free trade
tickets are already available.
www.motorcycle-expo.com