International Dealer News IDN 122 Dec/Jan 2014/15 | Page 13

news ROOM

DuPont's “first preferred” Kevlar reinforced
motorcycle garment licensee
THIS has been a big year for
specialist Australian protective
clothing manufacturer Draggin
Jeans.
Earlier this year the company
was able to announce that it
had won a prestigious Red Dot
Design Award for its 'Holeshot'
jeans, said to be the world's
first product to be approved to
CE EN13595-1:2002, Level 2.
The company has also signed a
licensing agreement with
DuPont to use Kevlar in its
Classic jeans. The company says
that the protective lining it uses
in its jeans "passes all the
safety tests for CE Level 1,
offering two and a half times
the abrasion resistance of the
next best motorcycle jeans
tested".
“This is a big deal for Draggin,
motorcyclists and for the
dealerships that riders buy
from”, says Grant Mackintosh,
founder and CEO of Draggin

development, and I am excited
Jeans. “We are concerned with
about the steps forward we will
the safety of motorcyclists, and
make during the relationship
that is why we are proud to be
with DuPont.
the first, and so far only, official
licensee for
DuPont Kevlar
fibre in our
motorcycle
PARTS AND ACCESSORIES
garments”.
Draggin has for
many years
worked on
producing the
highest safety for
motorcyclists, its
products have
been tested
through certified
methods to be fit
for purpose, and
have always been
rigorously tested
to ensure safety.
“For me this
license is an
important part of
Draggin’s technical

"There have been some
manufacturers and brands who
have tried to source Kevlar
fibres through questionable
channels, and there have even
been some cases where people
have just simply lied about the
fibres they are using.
"DuPont are taking this very
seriously and acting to prevent
misuse of their brand and
Kevlar product, so as the
originators of the protective
riding jeans concept, our
message to dealers and
distributors is simple - beware
of imitations, and be careful
about the claims being made by
other brands".
www.dragginjeans.net

TM

Silkolene to rationalise branding
FUCHS Lubricants UK is the "global
centre of excellence" for the Fuchs
Silkolene product range throughout
the Fuchs Group. The current product
range is known for its advanced
formulation, one that is said to "offer
superior protection, performance and
power".
The company says that over the
last few years "our products have
d ev e l o p e d i n t o t h e m o s t
comprehensive 100% dedicated
motorcycle range. The development
of our market leading XP Technology
offers increased fuel economy,
reduced oil consumption, increased

API specs and enhanced bhp across
the Pro4 and Comp4 range.
"To ensure we can clearly display
all the latest advantages, we have
started a product rationalisation
project, and the first stage of this is to
redesign our front labels.
"In 2015 we will introduce our
new front label, ensuring that riders
can make a fast, confident decision
when purchasing FUCHS Silkolene
oil.
The new label designs are easily
defined through colour coding, with

red for fully-synthetic, gold for Ester
based semi-synthetics and silver for
the firm's 'standard' product line".
The Silkolene brand has always
had a proud history where racing is
concerned, and this year saw Shane
Byrne become the first man in history
to take the British Superbike
Championship on four occasions
when he clinched the 2014 title on
the Fuchs Silkolene sponsored
Kawasaki at Brands Hatch in October.
www.silkolene.com

INTERNATIONAL DEALER NEWS - DECEMBER 2014 / JANUARY 2015

13