International Dealer News IDN 120 Aug/Sept 2014 | Page 9

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business
reception at 18:30 on Wednesday,
October 1st.
Following an “Intellectual Property
Memorandum” signed between
Koelnmesse and Chinese business
partners in 2007, INTERMOT has been
at the forefront of exhibition initiatives
to fight against product piracy and the
preservation of intellectual property
rights.
The memorandum obliges the
signatories to take concrete measures to
promote the protection of intellectual
property at the international trade fairs
at which their Chinese exhibitor
customers buy booths.
This will be the fourth time that
INTERMOT has offered its exhibitors
access to a range of advisory and
enforcement services during the show,
and exhibitors can download a “No
Copy! – Originals Only!” brochure from
the INTERMOT website in advance of
the show and will have access to the
programme’s Action Centre at
Koelnmesse during the show.
INTERMOT was among the first
international motorcycle industry
exhibitions to pioneer showcasing of
alternative fuels, and in particular of
environmentally
friendly
and
sustainable transport solutions.This year
sees INTERMOT continue to champion
the cause of electric-drive