International Dealer News IDN 120 Aug/Sept 2014 | Page 11

STATZONE
the top 3 selling spots with 11,416
units between them.
The top selling motorcycle so far
this year has been BMW’s R 1200
GS, which has clocked up 2,352
unit sales. The Enduro sector in
general is the second strongest

total PTW registrations in Italy
were 153,863 units for the full
year, which was down from
206,522 in 2012. The second
quarter of 2014 (at 59,219 units) is
just some 251 units less than the
second quarter of 2013, but to put

performing market sector in Italy,
being up by 9.3 percent so far this
year at 12,102 units. Naked bikes
is the largest sector (12,188 units)
and strongest performing sector in
growth terms (+21.2 percent).
By way of background, last year’s

it in context, the second quarter in
year 2000 was worth 219,867
units on its own, on the way to
recording 524,619 units for the full
year. Quarterly and annual new
PTW registrations have tumbled
ever since.

600,000

Italian PTW annual registrations
500,000

300,000

392,763

408.617

421,489

420,478

444,987

435,959

403,675

404,905

307,103

255,102

206,522

153,863

2000

100,000

420,355

200,000

524,619

2001
2001

20
2002
002

20
2003

20
2004
004

2
2005

2006
20

2007
20
007

2008
20
008

2009
20
009

2010
20
010

2011
2

2012
2

2013
2

Spanish market continues upward trend
SPANISH REGISTRATIONS - Year-to-Date
60,000

+16.20%

2013
2014

+19.26%

50,000

40,000

41,383

20,000

34,453

30,000

46,607

first six months.
In style of bike terms, Spain
remains a market dominated by
scooters, of all displacements,
which accounted for 66.2
percent of the market (+15.1
percent) with off-road
motorcycles up 6.9 percent and
road-going motorcycles
showing the strongest growth
at 32.6 percent.
Total PTW registrations in Spain
were 13.3 percent up in June,
and at 59,332 units are 16.2
percent up for the first sixth
months of 2014.
Jose Maria Riano, Secretary
General of ANESDOR, said that
“the motorcycle market
continued to improve in April,
and that growth has been
sustained through May as the
most important sales months of
the year in Spain approach. The
main reason is the improved
economic situation, but better
weather so far this year has also
played a part.
“ANESDOR also believes that
the time, cost and emissions
savings offered by PTWs as a
favourable urban transport
solution are positive messages
that are gaining increasing
recognition with consumers in
Spain, and as a trade

39,827

SPANISH motorcycle trade
association ANESDOR has
released motorcycle and moped
registration data for June this
year that shows continuing
motorcycle and PTW growth.
Motorcycle registrations in
Spain for June were 11,288
units, which was up by 16.1
percent over June 2013, and
with 52,681 units registered for
the first six months of this year,
the market is up by 19.3 percent
compared to the same period in
2013.
This means that Spain has now
seen 10 consecutive months of
growth in motorcycle
registrations since September
2013, and is now also ahead of
2012 in first six month terms.
Interestingly, the larger the
displacement of motorcycle, the
stronger the growth is in Spain.
Light motorcycles (up to 125cc)
grew by 13.5 percent for the
year to date, but average
displacement motorcycles
(126cc – 750cc) grew by 24.9
percent, with the over 750cc
market up by 38.2 percent.
The light motorcycle cycle
sector remains the most
popular, accounting for more
than half (59.3 percent) of the
total motorcycle market in the

UNITS

UNITS

400,000

10,000

PTWs
association we plan to market
these advantages heavily in the
coming months.”
ANESDOR is marketing the
advantages of motorcycles as a
“5 star solution” – pointing to
their five primary advantages
… up to 70 percent reduction in
travel time, ease of parking,

Motorcycles
cost savings compared to
automotive solutions, lower fuel
consumption with greater
energy efficiency and reduced
emissions.

INTERNATIONAL DEALER NEWS - SUG/SEP 2014

11