International Dealer News IDN 119 June/July 2014 | Page 7

news ROOM Harley shipments up 11 % internationally HARLEY dealers worldwide sold 57,415 new Harley-Davidson motorcycles in the first quarter of 2014, up 5.8 percent from the 54,254 shipped in the first quarter of 2013.U.S. dealers sold 35,730 units, up 3.0 percent (34,706 in the 1st quarter of 2013). In international markets, dealers sold 21,685 new Harley-Davidson motorcycles during the first quarter, up 10.9% (compared to 19,548 motorcycles in the first three months of 2013), with sales said to be up 20.5% in the Asia Pacific region, 8.2% in the EMEA region (Europe, Middle East and Africa), and 8.9% in Latin American markets. Canada was down by -2.4%. Polk/IHS research data for 2013 saw Harley post a sixth consecutive year as the number-one seller of new on-road motorcycles in the US to young adults (age 18-34), women, AfricanAmericans and Hispanics (Harley's "outreach" customers) and Caucasian men age 35-plus (which Harley describes as "core" customers) - both in terms of their 'in-class' 601cc-plus displacement market and across all engine size bands. Borile B500 Ricki Umberto Borile, President of Borile Motociclette, with the company’s newest model the B500 Ricki BORILE Motociclette has announced the launch of its B500 Ricki, a limited edition scrambler model hand-made by Umberto Borile. Founded in 1988 by Umberto Borile, Borile Motociclette is a small volume motorcycle manufacurer based in Vò Euganeo, Italy, and this latest model is built around a The Company says that compared to 2012 it grew its U.S. market share and also increased its share gap to the nearest competitor in each of these segments. Revenue from motorcycles grew 13.1% to $1.31 billion ($1.15 billion in Q1 2013) - the Company says it shipped 80,682 motorcycles to dealers and distributors worldwide during the quarter, which it says was "in line with guidance and a 7.3% increase compared to shipments of 75,222 motorcycles in the year-ago period". Revenue from motorcycle parts and accessories was $198.1 million during the quarter, up 7.7%, and revenue from general merchandise, which includes Borile specification GM engine, which was originally developed for speedway racing. Housed in a frame built from 7020 aluminium, the motor is backed by a a classic Norton four-speed gearbox with a dry clutch driven by a toothed belt. The B500 Ricki rolls on spoked wheels; 3 x 21in front and 4.5 x 18in rear. The mudguards and tank that make up the minimal bodywork on the bike are hand beaten from Launched towards the end of their first quarter and still not yet fully available to dealers, Harley's new 750 and 500 cc street models are designed to further accelerate brand outreach MotorClothes apparel and accessories, was $64.1 million, down 11.1%, compared to the year-ago period. Harley-Davidson says it continues to expect to ship 279,000 to 284,000 motorcycles to dealers and distributors worldwide in 2014, an approximate 7% to 9% increase from 2013. aluminium and left raw. The launch of the B500 brings the range of motorcycles available from Borile Motociclette up to six, with the selction covering both off-road and cafe racer models. BORILE MOTOCICLETTE Vò Euganeo PD, ITALY Tel: [phone] [email protected] www.borile.it