International Dealer News IDN 119 June/July 2014 | Page 27

PRO GuIDe Liqui Moly re-launches its motorcycle line with 40 new products GERMAN motor oil and additive specialist Liqui Moly has completely revised its line of products for motorcycles, adding numerous new oils and additives to its two-wheel product line. Industry specialist Carlos Travé, who recently joined Liqui Moli as General Manager for their motorcycle and scooter product lines said that "with these new products we now offer a complete line of products for two-wheelers. No one else offers such a comprehensive line of products for motorcycles" The re-launch also includes changing the name of the motorcycle line from "Racing" to "Motorbike". "The name 'Racing' appealed particularly to sporty riders, but all motorbike owners can benefit from our products", continued Travé. Altogether 40 new products have been added to the motorbike line, including a "complete series of motor oils for cross-country [off-road] bikes". Moreover a 20W-50 HD oil and an economical 10W40 oil have also been added. "In addition to the motorcycle additives we already have available, we are adding our 'Engine Flush' for thoroughly cleaning the oil system when the oil is changed. In the area of gasoline additives, we are introducing our gasoline stabilizer to ensure that the bike starts well in spite of the old gasoline still in the tank after standing the entire winter. "Another new product is our Speed Additive to improve acceleration, particularly in the partial-load range; for radiators we have one additive to clean them from the inside and a second to reliably seal any leaks. No other manufacturer offers additives exclusively for motorcycles in their product line. "Our policy of offering everything in the chemical sector from one company also applies for the motorcycle segment. This is why, in addition to motor oils and additives, Liqui Moli also offers transmission oils, air cleaner oil, fork oils, care products, chain cleaner, chain oil and even cleaner for helmet visors and leather balm for motorcycle leathers. This wide assortment makes Liqui Moli unique in the world of two-wheelers. "With our motorcycle product re-launch we are also improving message clarity in our line of motor oils. The motorbike line will now be divided up into two segments: Street and off-road. The off-road sector includes Motorbikes, ATV's and snowmobiles. The street sector serves the Motorbikes, scooters and go-cart segments. Two and four-stroke oils can be identified by the colour of the container and the colour of the label indicates at a glance whether the oil is a mineral based, semi-synthetic, fully synthetic oil or synthetic technology oil. This gives the line a clearer presentation at point-of-sale and makes it easier for your customer to find the right oil quickly". LIQUI MOLY Ulm-Lehr, Germany Tel. [phone] [email protected] www.liqui-moly.de Carlos Travé, General Manager 2 Wheel INTERNATIONAL DEALER NEWS - JUN/JUL 2014 27