International Dealer News IDN 118 Apr/May 2014 | Page 10

news ROOM

BMW has record March
and 1st Quarter
BMW Motorrad say that they
had just had their best ever
first quarter, with worldwide
sales up by 16.1 percent (at
28,719 units compared to
24,732 in the first three
months of 2013.
March saw the company sell
BMWs R 1200 GS is their top
selling model in Europe

15,183 units, up
by 16.2%
(motorcycles
and maxi
scooters) over the
13,067 sold in March
2013 - making March this year
the best ever monthly sales
performance in the history of
the company.
Heiner Faust, Head of Sales
and Marketing at BMW
Motorrad, said: "We got off to
an excellent start to the new
motorcycle season. In the first
three months of this year we
have supplied more
motorcycles and maxi scooters
than ever before in a first
quarter. What is more, last
month was the most successful
in the company's history. Never
before have we sold as many
vehicles in March."
Though the positive result had
a lot to do with worldwide
demand, not least in the
United States. The company

KTM sales up
15.6 percent in
2013

Heiner Faust - "March was the
most successful in the
company's history"

says that "the first quarter was
pleasing in Europe too.
Southern European markets
are seeing significant growth
compared to the previous year.
The strongest individual
market for BMW Motorrad
continues to be Germany,
followed by the US, France,
Italy, Brazil and Spain."

KTM achieved its highest sales
numbers in 2013, with 123,859 bikes
sold worldwide, including those sold
by Bajaj, KTM’s partner in India.
Unit sales were up 15.6 percent in
2013, helping the company achieve a
turnover of €
716.4 million (up 17.1
percent from 2012).
Among the highlights for KTM in
2013 were the launch of the 1190
Adventure and the 390 Duke. Despite
the continuing market decline for most
of last year KTM say they achieved an
8.5 percent market share in Europe.
For 2013, EBIT increased 49.5
percent to €
54.9 million; EBIT margin
grew to 7.7 percent, up from 6.0
percent in 2012. The company
increased headcount last year, by 147
additional personnel (up 8.6 percent),
KTM are targeting an annual capacity
of over 100,000 units for their
Mattighofen, Austria
factory this year