International Dealer News IDN 117 Feb/Mar 2014 | Page 13

news ROOM Shorai lithium iron batteries exclusive to MAG Europe MAG Europe is now the exclusive UK distributor for Shorai Power, a leading lithium iron battery brand in the powersports industry, which is based in the U.S. The Shorai lithium iron batteries are said to be lighter weight, and yet offer higher cranking power and greater battery efficiency than traditional lead acid versions, and are now being made available to the UK market for the first time. “Shorai LFX batteries are a great fit to our existing range of products,” said MAG Europe’s Sales & Marketing Manager, Den Lane. “The technological advances and lighter weight will help with our expansion into the sportbike and powersports markets as well. “Typically we see a saving of 2-3lbs for dirt bikes, 6-8lbs for an average street bike and 10-20lbs PARTS AND ACCESSORIES for a Harley Touring bike or other heavy weight V-twin cruiser,” said Lane. “This alone is reason enough to consider switching to Shorai LFX batteries.” The weight savings do not come at the expense of performance. Shorai batteries operate at a higher voltage range during cranking, resulting in quicker starting. From a dealer’s perspective, the fact Shorai’s LFX batteries do not sulfate while sitting on the shelves or in vehicles should be appealing. “They do not suffer the chemical degradation that plagues conventional lead acid batteries, so they last longer. “They weigh less, start quicker and last longer than conventional batteries,” concluded Lane. “What’s not to like?” MAG EUROPE LTD Denton, Manchester, UK Tel: [phone] [email protected] www.mageurope.eu SPARK continues Gresini Moto2 sponsorship SPARK Exhaust Technology, a brand of Vecchi Srl, will design the exhaust system of both Suter Honda machines being campaigned in the 2014 Moto2 World Championship by Team Federal Xavier Siméon riding the Spark equipped Team Federal Oil Gresini Moto2 Suter Honda in 2013 Oil Gresini Moto2. In November 2013, before the winter break, team riders, Xavier Siméon and rookie Lorenzo Baldassarri, were able to make several laps on new bikes equipped with Spark exhausts, collecting important data ahead of the forthcoming season. “Last year we had the great opportunity to prove our technical expertise in such a competitive environment like the Moto2 World Championship and the renewal of our partnership with Team Federal Oil Gresini Moto2 is a further demonstration of our capability,” said Melania Vecchi, Spark’s Sales Manager. “I’m very happy to strengthen the relationship with the team, and its new rider line-up makes me confident ahead of the 2014 season. Xavier Siméon has already demonstrated in 2013 to be able to achieve excellent results, while the arrival of Lorenzo Baldassarri, a rookie with a great potential, adds a further touch of Italian style to this project.” Team principal Fausto Gresini said: “I look forward to working again with a great company like Spark. In just one year we were able to create a good working group and I am convinced that during this year our relationship, that proved to be immediately profitable, will be even stronger. The Moto2 World Championship is an extremely competitive series, where every single detail can make a difference, affecting the result in a decisive way. I am very happy to count on Spark technology for the exhaust of our Suter machines. I would like to thank the Vecchi family for their confidence in our team and for their endless efforts. SPARK BY VECCHI Curtatone (MN), ITALY Tel: [phone] [email protected] www.spark.it