COMMENT: European PTW sales halved in Seven Years!.................................Page 4
Shorai lithium iron batteries exclusive to MAG Europe....................................................................Page 13
EBR opens in Europe, confirms WSBK team
................................................................Page
19
FEB/MAR 2014
ISSUE #117
AMD World Champs to alternate between PRODUCTS
INTERMOT and BIG BIKE Europe
I
F
make BBE a biennial autumn expo
achieves three objectives.
It recognises an autumn timing
preference that was voiced by many
exhibitors. It capitalises upon the
attendance and frequency of the
world’s premier international
motorcycle industry event. It reduces
the expo-budget burden on that
M
TER O
N
T
OLLOWING the wellreceived debut of the Big
Bike Europe (BBE) Expo at
Essen, in May 2013,
organiser AMD Magazine has
been invited to stage the AMD
World Championship of Custom
Bike
Building
at
the
internationally respected
INTERMOT (October 1-5
2014, Cologne, Germany).
The
AMD
World
Championship will rotate
between INTERMOT and Big
Bike Europe as alternateannual expos at the Cologne
Expo centre – the next BBE
therefore being in October
2015, and biennial thereafter.
Industry reaction to Big Bike Europe
was almost universally positive in
terms of both concept and
organisation. However, date issues
were a primary factor in a promising
but modest first year attendance.
Rather than taking advantage of a four
week earlier spring date option, the
decision to co-join the AMD World
Championship with INTERMOT and
(large) part of the international vendor
community in Europe that already
exhibits at INTERMOT.
INTERMOT routinely attracts
between 200,000 and 250,000 trade
and consumer visitors, from some 117
countries. As such it is by far the best
attended international motorcycle
exhibition of its kind in the world.
“Prior to the initial Big Bike Europe
announcement in 2011, there had
already been dialogue about whether
to co-join the AMD World
Championship with one of the largest
of the established shows,” explained
organiser Robin Bradley.
“However, the choice of spring or
autumn dating was always a 50/50
coin-toss, and both still have valid
arguments in their favour. It is
only by trying each option out
that we can establish the best
possible long-term formula for
the project.
“The mission has always been
to provide the custom
motorcycle market with access
to the largest possible audience
of motivated and relevant
customers. This has always been our
primary driving force, and has
informed all our venue and strategic
decisions, ever since 2004.
“INTERMOT has the attendance; it
has the facility; it has the largedisplacement focus and, above all, it
has the international status that is
absolutely in the crosshairs of what we
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NEws ROOM 6-19, 40
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TRADEZONE 36
INDEX 38