International Dealer News IDN 116 Dec 2013/Jan 2014 | Page 8

news ROOM Mitas branding to replace Savatech trademark EICMA was the venue chosen for the first official presentation of the newly created Mitas Motorcycle Business Unit. Development of the new operation began in October 2012, when Savatech was acquired by GS Holding a.s., the parent company of Mitas, which produces and distributes a wide range of Mitas-branded industrial and motorcycle tyres. As a result of the acquisition, Savatech’s and Mitas’ motorcycle tyre units were integrated into the Mitas Motorcycle Business Unit, and Savatech-made tyres will now be re-branded as Mitas. The first product of Mitas Moto is the newly launched Sport Force motorcycle radial tyre for sport, naked and touring bikes. “The Mitas Motorcycle Business Unit will offer the widest possible range of two-wheel tyres under one brand,” said Ksenija Bitenc, Managing Director of Mitas Moto. “The Sava trademark will be gradually replaced by the Mitas brand. Mitas Moto is a reliable and flexible partner that takes care of customer needs. We provide riders with high-quality two-wheel tyres that allow them to enjoy their ultimate motorcycling adventure.“ www.mitas-moto-radial.com Seen in the last edition of IDN and introduced at EICMA, 'Sport Force' radials are the first Sava made street bike tyres to be sold under the new, combined Mitas/Sava brand - Mitas Moto. Features are said to include 3-D 'Optimum Groove Technology' to improve heat dissipation, 'Strong Case Technology' to maintain carcass rigidity as the tyre wears, and an advanced elastomer and other compound additives that are said to compensate for the variable rates at which thermodynamics and the differing rates at which materials cycle through their properties can affect durability, also known as 'hysteresis' Managing Director Ksenija Bitenc says that "the Sava trademark will be gradually replaced by the Mitas brand. The Mitas Business Unit will offer the widest possible range of two-wheel tyres under one brand" Metisse Triumph CR900 IN 2012, Metisse unveiled their first BMW based ‘Cafe Racer’ style model, following it up with their R1200 CR-T Roadster version in the spring of 2013. Designer and Metisse owner Horst Edler says that “both bikes impressed motorcycle enthusiasts all around the world, and sales started very well”. He has now followed them up with a third member of his CR family, the Metisse Triumph CR900. Based on Triumph’s Thruxton/Bonneville/ Scrambler range, Edler’s Metisse kits are available for all models from 2001 up, or complete brand new TüVapproved bikes can be supplied worldwide by German Triumph dealer and Metisse partner ZTK. Kits and bikes can be supplied with a range of optional Metisse accessories, from hardware makeovers and suspension units up to belt drive conversions. The standard kit includes a polished aluminium tank with fitting for the original fuel pump, tank filler cap with lock, polished aluminium seat with chequered flag upholstery, seat brakets, LED taillight, licence plate and indicator bracket, decals and a lowering kit for the instuments. Kits can be ordered directly from Horst Edler at Metisse in Germany, but Horst says that he is also interested in hearing from potential import/distribution partners elsewhere in Europe and worldwide. METISSE Leiferde, GERMANY Tel: [phone] [email protected] www.metisse.de 8 INTERNATIONAL DEALER NEWS - DEC/JAN 2013