International Dealer News IDN 116 Dec 2013/Jan 2014 | Page 6

news ROOM

INTERMOT launches a
special Trade Visitor Day
FOR the first time at INTERMOT 2014,
a Trade Visitor Day, a preview day
exclusively for the trade and
motorcycle industry, will take place on
Wednesday, October 1, 2014, the day
after the Tuesday Press Day.

INTERMOT Project Manager,
Ingo Riedeberger

Designed to place the focus on the
trade visitor, the day will offer
exhibitors and visitors the unique
opportunity to completely concentrate
on contact making and trade business
discussions for one full day.
The trade visitor day is reserved
exclusively for trade visitors, importers
and premium visitors.
INTERMOT Project Manager, Ingo
Riedeberger said: "It enables
exhibitors and visitors to precisely plan
activities and deploy staff effectively
during the fair". "It also provides a
platform for more in-depth exchange
with other visiting experts, as well as
the opportunity to fully concentrate on
business with no outside event
programme on that day."
Being branded as the International
Motorcycle, Scooter and E-Bike Fair,
INTERMOT is promising further
enhancements to its dealer/trade
Business-to-Business (B2B) facilities
and services with an expanded

“business district” and exclusive
invitational programme for
international importers/distributors.
The exhibitor prospectus for next
year's INTERMOT expo in Germany
(October 1st - 5th) was released four
weeks ago. Many of the major vehicle
manufacturers as well as producers of
components and clothing have already
confirmed their registration for
INTERMOT 2014, Riedeberger says.
INTERMOT 2012 attracted over
203,000 visitors from 117 countries.
Those visitors were able to see 1,022
companies (from 37 countries)
presenting 1,437 brands. Visitors were
able to select from more than 200
events, and took some 18,000 test
rides. According to Riedeberger:
"Research suggests that 76 percent of
INTERMOT’s trade visitors said that
they had “achieved the objectives of
their visit”, with 82 percent of visiting
consumers equally satisfied with their
exhibition experience".

The expo programme for 2014
promises an even higher investment in
consumer attractions such as races,
test-tracks and stunt