International Dealer News IDN 116 Dec 2013/Jan 2014 | Page 40
news ROOM
GIVI family enters
motorcycle apparel market
debut at EICMA in November.
IT has been a busy year for the Brescia, Italy
With the emphasis firmly on midbased GIVI Group.
market pricing, the HEVIK
As if celebrating the 35th
brand combines
anniversary of Moto GP racer
contemporary Italian
Giusseppe Visenzi's decision
styling with a feature-rich
to start his business career
design.
in 1978, and further
Branded materials
developing its market
(such as Cordura) and
leading GIVI branded
CE homologated
motorcycle luggage
protectors make the
programmes (and
HEVIK line a
those sold by the
convincing entrant
KAPPA motorcycle
into the genuine
luggage business
riding apparel
that is also owned
market, but, as
by the Visenzi
to be expected
family), was not
from a
enough, founder's
programme
daughter Hendrika
with this
Visenzi has leveraged
The HEVIK 'Rockwell' jacket is said to
provenance,
the KAPPA apparel
be 100 percent waterproof and
industry experience and
features a well ventilated outer shell the styling also wears well
off the bike.
the GIVI Group's motorcycle
design in Cordura and "elastic
Cordura", breathable membrane,
Initially the business model
industry logistics and channel
removable thermic padding and
for the new programme is
expertise with the launch of a new
removable CE homologated shoulder,
to sell through the existing
apparel programme.
elbow and back protectors as
KAPPA importer, distributor
Called 'HEVIK' apparel, the decision
standard equipment
and dealer network.
to enter the apparel market was
Speaking exclusively to IDN Hendrika Visenzi said
shared with their importers and distributors earlier
that "Hevik will be a new interpretation of Italian
this year, with an international introduction in
style in the motorcycle world, a brand which will
September, and first designs making their public
Hendrika Visenzi leads the 35th anniversary
celebrations on the GIVI booth at EICMA in November.
Hendrika Visenzi is seen here with
Catia Leoni (right) who is heading
up Hevik apparel sales
combine motorcycle technical features and
requirements with fashionably up to date styling
and cutting edge materials and manufacturing
techniques.
“The collection includes waterproof rain suits,
gloves, jackets, vests, trousers, thermal underwear
and helmets, and all the products are designed and
manufactured to combine safety with style – we
want to break down the barrier between clothing
designed for riding and leisure time”.
HEVIK SrL
Brescia, ITALY
Tel +39 030 2680374
[email protected]
www.hevik.com
Some 330 guests from 43 countries gathered to celebrate Givi’s 35th anniversary at the neogothic Hilton Molino Stucky on the small island of Giudecca adjacent to Venice