International Dealer News IDN 116 Dec 2013/Jan 2014 | Page 40

news ROOM GIVI family enters motorcycle apparel market debut at EICMA in November. IT has been a busy year for the Brescia, Italy With the emphasis firmly on midbased GIVI Group. market pricing, the HEVIK As if celebrating the 35th brand combines anniversary of Moto GP racer contemporary Italian Giusseppe Visenzi's decision styling with a feature-rich to start his business career design. in 1978, and further Branded materials developing its market (such as Cordura) and leading GIVI branded CE homologated motorcycle luggage protectors make the programmes (and HEVIK line a those sold by the convincing entrant KAPPA motorcycle into the genuine luggage business riding apparel that is also owned market, but, as by the Visenzi to be expected family), was not from a enough, founder's programme daughter Hendrika with this Visenzi has leveraged The HEVIK 'Rockwell' jacket is said to provenance, the KAPPA apparel be 100 percent waterproof and industry experience and features a well ventilated outer shell the styling also wears well off the bike. the GIVI Group's motorcycle design in Cordura and "elastic Cordura", breathable membrane, Initially the business model industry logistics and channel removable thermic padding and for the new programme is expertise with the launch of a new removable CE homologated shoulder, to sell through the existing apparel programme. elbow and back protectors as KAPPA importer, distributor Called 'HEVIK' apparel, the decision standard equipment and dealer network. to enter the apparel market was Speaking exclusively to IDN Hendrika Visenzi said shared with their importers and distributors earlier that "Hevik will be a new interpretation of Italian this year, with an international introduction in style in the motorcycle world, a brand which will September, and first designs making their public Hendrika Visenzi leads the 35th anniversary celebrations on the GIVI booth at EICMA in November. Hendrika Visenzi is seen here with Catia Leoni (right) who is heading up Hevik apparel sales combine motorcycle technical features and requirements with fashionably up to date styling and cutting edge materials and manufacturing techniques. “The collection includes waterproof rain suits, gloves, jackets, vests, trousers, thermal underwear and helmets, and all the products are designed and manufactured to combine safety with style – we want to break down the barrier between clothing designed for riding and leisure time”. HEVIK SrL Brescia, ITALY Tel [phone] [email protected] www.hevik.com Some 330 guests from 43 countries gathered to celebrate Givi’s 35th anniversary at the neogothic Hilton Molino Stucky on the small island of Giudecca adjacent to Venice