International Dealer News IDN 116 Dec 2013/Jan 2014

COMMENT: Single digit growth? ..........................................................................Page 4
NEWS: British sports car maker unveils motorcycle design prototypes ................Page 7

ACEM announces international focus at
annual Brussels conference in January
RUSSELS based international
motorcycle
industry trade association
ACEM has announced that its
annual conference will take place
on January 29th 2014.
The theme will be "A Global Vision
for the Powered Two-Wheeler
Market".
ACEM say that "while the
economic crisis is putting pressure on
the entire EU motorcycle sector, new
markets have sprung up in emerging
countries, due to improving living
conditions and growing mobility
needs worldwide, the appeal of our
iconic brands and our industry's high
quality innovation".
ACEM are pointing to Brazil,
China, India, Indonesia, Malaysia, the
Philippines, Taiwan, Thailand and
Vietnam as among the most
promising new markets for its
members. However, they are saying
that European businesses face all
sorts of obstacles in foreign markets,
as governments enforce rules that
hinder fair competition.
It is against this backdrop that
ACEM says the EU must "strive to

B

remove existing barriers and other
regulatory obstacles, thereby
creating the conditions for a level
playing field".

ACEM Secretary
General Jacques
Compagne

At EICMA, Compagne threw Europe
a 'curve-ball' - suggesting the
principle of mutual recognition as
an alternate barrier-reduction
strategy to harmonisation of
standards

ACEM claims that the lack of
harmonisation where standards and
technical specifications are
concerned generates "tradedisruptive environments. The creation

of globally harmonised markets
would benefit motorcycle production,
comprising a large variety of engine
capacities, styles and categories.
"A worldwide regulatory
framework would increase the
competitiveness of the European
motorcycle sector, reducing costs,
improving economies of scale,
boosting export opportunities in
markets across the globe, and help
manufacturers roll out new
technologies more quickly. It would
bring considerable efficiencies with
more accessible products and go
hand in hand with the removal of
barriers based on national
requirements".
At this, the 10th ACEM conference,
manufacturers and EU Institutions
will debate whether the way to
recovery lies in creating favourable
conditions for developing
manufacturing and creating jobs in
Europe, or if the solution resides in
exporting production facilities to third
countries.
To register for the
conference, visit the ACEM
website (www.acem.eu).

DEC/JAN 2013/14
ISSUE #116
PRODUCTS
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NEws ROOM 6-11, 40

TRADEZONE 39

INDEX 38