COMMENT: IDN responds to market decline..............................................Page 4 NEWS: Ducati continues South American expansion ....................................................Page 8
AUG/SEPT 2013 ISSUE #114
German and UK sales show some PRODUCTS recovery as Japanese exports to Page 18 Europe continue to decline
OTORCYCLE and total Powered Two Wheeler (PTW) sales across Europe continue to decline with imports from the ‘Big Four’ Japanese manufacturers now at historic lows. The only primary signs of any market stabilisation continue to come from Germany and the UK, where new motorcycle registrations have recovered from the continued declines seen in the first three months of the year – showing sufficient modest growth for the year to June, and so far motorcycle sales in those markets are broadly level with 2012. Following a -6.44 percent decline and 4.09 percent growth in April and May respectively, new motorcycle registrations in the UK grew 6.36 percent in June (9,377 units) to leave the British market -3.09 percent down for the first six months (at 43,5348 units). This marks a continuation of the steady reduction in market decline since a disappointing start to the year that saw motorcycle registrations posting declines of nine plus percent.
Total PTW sales in the UK show a similar pattern, up 3.57 percent (10,367 units) in June, reducing the rate of decline seen so far this year to -5.35 percent (48,646 units). n Germany, new motorcycle registrations were up in June for the third month running, and fourth month out of the first six months of the year so far. At 4.06 percent up (9,407 units) and 1.51 up for the year to date (59,948 units) the market that is widely regarded as being a bellwether for the European parts and accessories industry may now be poised for some modest growth in 2014 if the remaining 25,000 or so motorcycle sales seen there in the second half of 2012 are repeated in the next six months. Total new PTW registrations in Germany in June were up 3.58 percent (14,267 units), leaving the total market broadly level with the first six months of 2012 at -1.09 percent (83, 893 units). Elsewhere in Europe, such as in Spain and Italy, the market continues to decline dramatically, impacting the
overall European market trend and size. New motorcycle registrations in Spain in June were down -14.96 percent (9,752) units, with the first 6 months of the year down at -12 percent (44,330). Total PTW sales in Italy were down by -41.68 percent in June (18,807 units), and for the year to date the Italian market is down by -29.29 percent at 91,453 units from 129,337 for the first six months of 2012. ithin that figure, the motorcycle market in Italy is down by -14.93 percent for the first six months of the year at 33,797 units, from 39,730 for the first six months of 2012. Displacements of 501cc and above are down by -25 percent at 31,833 units from 42,487 for the first six months of 2012. Once Europe’s largest PTW market, sales in Italy declined to 206,422 in 2012 from a high of 524,619 in the year 2000. With total PTW sales in Italy
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