International Dealer News IDN 114 Aug/Sept 2013

STAT ZONE <<< Continued from cover likely to be in the region of 150,000 at best by the end of this year based on the current trend, the market there will have declined by over 70 percent in just 13 years. As seen elsewhere in this edition of International Dealer News, the latest Japanese motorcycle manufacturer export statistics continue to show that the pressure on their European dealers is unrelenting. Motorcycle exports by the Japanese ‘Big Four’ to their European subsidiaries in May this year were down by -25.92 percent over 2012 to an historic low of 6,815 units for a month that until 2009 had never been worth less than three times that figure, and that as recently as 2007 had been worth more than 33,000 units. ndeed, the continuing collapse in sales of Japanese-made motorcycles in Europe is now reaching historically low levels – numbers that are now lower than those seen in the mid and late 1970s when the Japanese superbike revolution was sweeping all I before it and laying down the strategic foundations of an altogether new motorcycle market in Europe. For the year to date, Japanese 250cc+ exports to Europe are down by -26.53 percent at 64,560 units. That itself is the lowest Japanese market performance figure for more than 30 years, and with exports for the full year unlikely to be more than 120,000 units, dealer sales here will have plunged to lower levels than anything seen since 1975. I n t h a t y e a r, Ja p a n e s e manufacturer exports to Europe totalled 96,000 units. They jumped to nearly 150,000 the following year (1976) and never dipped below that until 2012. Indeed, they reached 318,000 in 1981, peaking again at 354,000 in 1992 and reaching an all-time high of 461,000 in the year 2000. Since then, excepting for 4 years of growth that saw them reach 420,000 in 2007 (just prior to the start of the global economic downturn), Japanese motorcycle sales in Europe Continued >>> Japanese exports to Europe 250cc+ by year Year 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 Units 96,226 149,286 165,857 188,031 161,114 252,095 318,098 250,269 223,574 192,695 184,034 226,377 238,089 213,172 245,197 293,378 353,711 354,223 338,069 Year 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Units 270,982 249,242 289,255 331,898 423,539 448,051 460,940 405,741 359,157 342,774 390,528 395,682 409,405 420,601 326,176 186,115 201,921 156,168 147,377 UK: 2013 YEAR-TO-DATE 70,000 2013 2012 60,000 UK: JUNE 2013 11.000 JUNE 2013 -5.35% 50,000 UNITS JUNE 2012 +3.57% 10.000 -3.09% +6.36% 51,395 48,646 40,000 UNITS 9.000 10,010 43,548 30,000 8.000 20,000 MOTORCYC MOTORCYCLES R CLES TOTAL PTWS L PTWS 7.000 MOTORCY ES MOTORCYCLES YCLE TOTAL PTWS PTWS T 35,000 30,000 Total: 129.337 91.453 2012 2013 Italy: registrations 2013 year-to-date -11,31% 32.247 25,000 UNITS -29,29% 20,000 26.647 -47,61% 8,779 9,337 -15,64% -41,68% 24.809 22.003 21.976 12.238 11.420 5000 9.374 8.769 JANUARY UARY Y FEBRUARY FEBRUARY RUAR R MARCH RCH 13.961 APRIL PRIL 18.539 10,000 -23,40% -23,21% MAY AY JUNE UNE 6 INTERNATIONAL DEALER NEWS - AUG/SEPT 2013 18.807 15,000 10,367 44,38

International Dealer News IDN 114 Aug/Sept 2013 | Page 6