International Dealer News IDN 114 Aug/Sept 2013 | Page 13
news ROOM
Ducati continues South American expansion
AFTER inaugurating the new "Ducati do Brasil" subsidiary in October 2012, Ducati's programme for expansion and growth in South America continues. The Italian motorcycle manufacturer has become directly responsible for all management aspects of Ducati products in Brazil, including distribution and assistance. Led by Managing Director Ricardo Susini, Ducati now controls the new branch based in Sao Paulo. The inauguration of the new show room in the prestigious Avenida Faria Lima of Sao Paulo was an opportunity for Ducati's management, including Claudio Domenicali, CEO of Ducati Motor Holding, to confirm the strategy presented nine months ago regarding their
At a Ducati press conference at the 6th Salon International del Automovil in Buenos Aires, Argentina, Claudio Domenicali (centre, and seen here with Director of Distributor Sales, Roberto Righi, left, and Ricardo Susini, Managing Director of Ducati do Brasil) confirmed agreement with Volkswagen Argentina for distribution of Bologna and Manaus, Brazil, manufactured models to dealers in Argentina. This followed the opening of a new Ducati showroom on the Avenida Faria Lima in Sao Paulo, Brazil
Ducati’s 1199 Panigale Superbike was recently recognised by the Red Dot Design Institution at Essen in Germany with a “best-of-the-best” accolade in the product design category of the internationally respected Red Dot design awards
development and growth plans for Brazil, said to be the third largest market overall for medium-to-high capacity motorcycle sales. A co-operation agreement with DAFRA Ltda, for CKD assembly of Ducati motorcycles in Brazil, has also been confirmed. The Manaus factory is now fully operational with both Diavel and Monster 796 models being assembled. "The Brazilian motorcycle market is one of the most interesting in the world, the third in size for medium-to high-capacity m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