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Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

TVS Motor Company( the owner of Norton) reported cumulative global sales of approximately 2.56 million units YTD through July 2026(+ 19.3 % yoy); exports were approx. 468,000 units(+ 33 %), with TVS and Norton brand European expansion underway in Italy, Spain, and Portugal. TVS has committed an investment of around € 220m to expand Norton ' s global dealer footprint to over 200 locations( including in USA), aiming for an eventual target of 20,000 units annually.

For its first six month of 2026( to June 30) Yamaha reported " robust results driven significantly by strong performance in its Land Mobility( Motorcycle) segment." By the close of the period( extending into July), Yamaha ' s year-to-date global sales reached 3.06 million units, marking a 6.7 % increase year-onyear. The higher volume was driven by a massive demand surge in emerging markets- specifically India( where first-half volumes jumped 41 % to 410,000 units), Thailand, and the Philippines. Europe is said to have seen a + 4.2 % yearon-year increase in units sold.

Varese, Italy based manufacturer MV Agusta has entered the Composizione Negoziata della Crisi( CNC), a framework provided for under Italian law to enable companies to " address situations of temporary financial imbalance through a structured process." Following the separation from the KTM Group and the subsequent reacquisition of 100 % of MV Agusta by the shareholder Art of Mobility( AOM- controlled by Timor Sardarov and his family- the pre-KTM owners), AOM had initiated and assessed " a number of discussions regarding potential developments in MV Agusta ' s shareholding structure." At its peak over the past 20 years( around 2015), MV Agusta was manufacturing and selling nearly 9,000 motorcycles per year globally. When Timur Sardarov took full control of the brand as CEO in 2019( having bought out the Castiglioni family), he announced an ambitious five-year business plan targeting a production and sales volume of 25,000 units annually. However, at the point at which KTM took full control of MV Agusta it was selling some 4,000 units a year and in the first half of 2026, MV Agusta recorded 2,166 global retail registrations(+ 3.4 %).

For more than 20 years, POD Active( Australia) has focused on one thing- " building knee braces that help riders stay protected and keep doing what they love " says Marketing Manager Byron Marsh. " Trusted by world champions including Haiden Deegan, Trystan Hart, Ben Kelley, Cole Davies and Steve Holcombe, along with thousands of riders across motocross, off-road, mountain biking, snow and action sports, the K4 has become the world ' s most trusted knee brace. " Now, after years of rider feedback, development and real-world testing, it is Reborn. Retaining the lightweight, low profile feel that made the K4 so popular, the K4 3.0 has been refined to deliver a better fit, greater comfort, improved protection and even greater durability." Built around POD ' s proven Impact Modified Frame with flexible adaptive cuffs, it moves naturally with the rider while delivering premium ligament support and impact protection. Medically certified and clinically proven to reduce the prevalence and severity of knee injuries, the K4 3.0 gives riders the confidence to push harder, ride longer and stay protected when it matters most. At the heart of every POD brace is the

Camo

Stealth

Human Motion Hinge, and the K4 3.0 takes it even further. Larger Synthetic Ligaments, a stronger hinge

housing and an integrated knee capture design improve stability while helping redirect harmful forces away from the knee ' s ligaments. New snap-in hinge pads also make fitting quicker and easier than ever. " Protection has been upgraded with new full-coverage impact guards and a secure fastening system that keeps them firmly in place without restricting airflow. The guards can also be removed in seconds, making the K4 3.0 equally at home in motocross, enduro, mountain biking, snow and water sports." Comfort has also been rethought. New FLEX Grip Frame Liners are bonded directly to the frame to reduce bulk, improve grip and eliminate moisture absorption, helping the brace stay comfortable, hygienic and easy to maintain. " Fine-tuning the fit is simple," says Byron. " With interchangeable hinge pads and an adjustable Progressive Extension Control System offering extension limits from 10 ° to 20 °. The result is a brace that feels more natural, fits better and performs longer." Available in three colour options and a complete size range for youth and adult riders, the POD K4 3.0 is " built for riders who demand premium protection, exceptional comfort and proven performance." www. podactive. com

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