International Dealer News 193 November/December IDN 193 Nov/Dec 2026 | Seite 17

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AFAM- powering forward at EICMA

AFAM will be focusing on two major areas recent developments in its product lines- its latest generation of enhanced performance motorcycle chains, and its new premium AFAM Lithium and REAL GEL battery range. Since 1978, AFAM has specialised in complete motorcycle transmission assemblies. By manufacturing both
chains and sprockets, AFAM says it can match the technical characteristics of both components as one complete transmission system- a unique selling point embodied in their " The perfect fit since 1978 " brand message. That philosophy continues now with their upgraded chain programme. The XSR4 and XSR4-G series create a clear premium family in steel and gold, while XHR4 receives an upgraded Gold / Gold finish. " The MXPRO-GG range represents a major step forward in AFAM ' s off-road offering, with enhanced performance, lower weight, and a consistent premium finish across 420, 428 and 520 sizes," says General Manager Rolf Verhagen. " The result is a range combining technical progress with clearer product identification for distributors and dealers." As DC-AFAM they have decades of motorcycle battery experience through its established SHIDO Lithium and NITRO SLA brands, which remain an important part of its battery portfolio. " In addition, we now offer a premium battery programme combining advanced Lithium and REAL GEL SLA technologies under the AFAM name. " AFAM Lithium offers low weight, strong starting power, and broad application coverage, with quad-terminal configurations and reversible polarity allowing fewer battery types to fit more motorcycles." AFAM REAL GEL SLA delivers " sealed, leak-proof operation, strong wide-temperature range performance, and long service life. Dedicated AFAM chargers complete the range." Rolf says that " from drivetrain to electrical power, AFAM continues to focus on motorcycle-specific engineering, and real-world performance, backed by decades of expertise gained in World Championship road racing and Motocross Grand Prix competition." www. afam. com
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