Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com news ROOM

Swedish suspension manufacturer Öhlins has named the Italian Suspension specialist Andreani ' s UK operation( country manager Nick Campolucci) as its new UK importer. BDN reports that Öhlins hasn ' t had an official supplier in the UK after Harris Performance, its previous distributor, was acquired by Royal Enfield in 2015. Since then, the firm has run its race support programme through Richard Brendish and his company Race Concepts, with parts available through a network of dealers and suspension specialists. Aftermarket parts were supplied directly to the UK market from Germany, with anything over a certain value taking weeks to get through customs.

From November 2026, Hostettler AG in Sursee will once again handle the distribution of the Shark and Nolan helmet brands in Switzerland. In 2025, brand owner 2Ride Group decided to self-distribute for the German, Austrian and Swiss markets. However, the very specific challenges of the Swiss market( customs and tax structures, multiple languages etc) have resulted in a decision to end its direct sales model there, returning to the concept of a local importer, with Hostettler picking the brands up again. B & B quotes Peter Hostettler, Hostettler Managing Director, as saying that " This development shows how important the role of importers and brick-andmortar retailers remains – especially for products requiring extensive advice and service, such as motorcycle equipment."

Munich-based electric motorcycle manufacturer Black Tea Motorbikes GmbH is facing major challenges, with July seeing the Munich District Court ordering preliminary insolvency proceedings to secure the company ' s assets and to examine its financial situation and any viable restructuring options. Founded in 2019, the company made a name for itself through a successful crowdfunding campaign raising over € 600,000 to fund its retro electric motorcycle designs. However, they have succumbed to supply chain pressures, especially concerning batteries, chargers, and wiring harnesses( B & B).

The Motorcycle Industry Council( MIC – Irvine, California) is reporting that among leading brands monitored, sales of new motorcycles and scooters in the United States increased + 1.9 % through the first half of 2026 to 273,992 units YTD, compared to 268,822 for the year-ago. ATV sales decreased-0.9 % among leading brands. Motorcycles and scooters accounted for 76.7 % of total new-unit sales through Q2, and ATVs represented 23.3 %. In the On-Highway segment, retail sales are reported at + 4.6 %( 163,082 units, up from 155,919 in the first six months of 2025). Off-Highway motorcycle sales are the second largest PTW( powered two-wheeler) segment in USA with H1

The 1963-founded, Las Vegas based Specialty Equipment Market Association Show( SEMA Show, November 3-6, 2026) says it is expanding its powersports industry presence by launching a dedicated Powersports / Side-by-Side( SxS)/ Lifestyle section. " This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities." Not SEMA ' s first attempt to get into the powersports industry expo game, it says the initiative is a " direct response to clear market demand and the evolving habits of the modern enthusiast. " SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles." SEMA Vice President of Events Tom Gattuso describes this step as a " bold step forward in SEMA ' s mission to serve the entire enthusiast ecosystem. Powersports has always been an integral part of SEMA ' s DNA, and we are now providing this community with the dedicated platform it deserves. By integrating powersports and related lifestyle products into our Show floor, we are creating a more powerful, unified resource for the aftermarket.

USA Q2 Units Sales

retail sales reported at 66,541 units, down by-3.3 % from the year-ago. ADV( Adventure, aka Dual-Sport) unit sales were up by + 2.7 % at 39,276 units( from 38,251 units in H1 2025). The small U. S. Scooter market was down by-12.7 % at 5,093 units( from

" This move celebrates the natural synergy between automotive and outdoor recreation, ensuring our members have the advocacy, resources and product discovery platform they need to thrive in a modern, evolving market." Located in the West Hall, the section will highlight a " diverse range of categories," including Motorcycles and dirt bikes, Side-by-Sides, Trailers and tow vehicles, and related adventure lifestyle gear and accessories. " Attendees can expect an immersive and highly interactive experience that mirrors how they actually live and work," said SEMA Trade Show Director Andy Tompkins. " By grouping powersports and lifestyle gear alongside our world-class truck and off-road sections, we are providing an unmatched opportunity to see the latest in the adventure market." According to SEMA Research, 60 % of specialty-equipment manufacturers already produce products for at least one type of powersports or

5,387). ATV sales were marginally down by-0.9 % at 83,214 units( from 83,984) to give an overall Powersports Industry new retail unit sales read of 357,2026 units(+ 1.2 %) for the YTD, from 352,806 for H1, 2025. www. MIC. org

recreational vehicle, while 47 % of retailers and installers sell to these segments. As with the MIC, SEMA places advocacy at the top of its agenda. " Through the acquisition of the Off- Road Business Association( ORBA), SEMA has strengthened its presence in Washington, D. C., and Sacramento, California, to fight for land-use protection and motorized recreation access- issues that are critical to the survival of the powersports industry. The new section allows the entire ecosystem to gather and unite to solve opportunities and challenges facing the powersports marketplace." semashow. com / powersports

8 INTERNATIONAL DEALER NEWS- SEPTEMBER / OCTOBER 2026 www. idnmag. com