THE BRADLEY REPORT
THE BRADLEY REPORT
Honda Q1 results, ' Battle of the Twins ', E-clutch
Q1 Financial Results
Following good Full Year results for its 2025-2026 financial year to March 31, with Honda Group Unit Sales of 22,101,000 PTW units(+ 1,529,000 over the prior full year) Honda has started its 2026-2027 Financial Year with another strong performance.
Honda Group Unit Sales, three months ended June 30( in thousands)
2025 |
2026 Change |
Japan |
59 |
38 |
-21 |
North America |
142 |
139 |
-3 |
Europe |
122 |
117 |
-5 |
Asia |
4,284 |
4,753 |
+ 469 |
Other regions |
536 |
616 |
+ 80 |
Total |
5,143 5,663 |
+ 520 |
Honda Group Unit Sales for Q1 of its new fiscal period( the three months to June 30, 2026) were 5,663,000 units, up by 10.1 % from 3,774,000 for the year ago quarter. In 2025 Honda projected that the present 50-million-unit annual global motorcycle market( of which it currently claims a 40 % worldwide market share) is likely to grow by 20 % to 60 million units by 2030 and that in the long-term its stated aim is to grow sales to some 50 % of global motorcycle / PTW industry new unit sales at some stage in the not too distant future. Motorcycle Business segment sales revenue for Q1 was ¥ 1,141.1bn( up from ¥ 951.5bn for the year ago period), producing a ¥ 233.9bn operating profit( up from ¥ 189.00bn) on an improved Operating Margin of 20.5 %( up from 19.9 %). In regional terms, Q1 unit sales in its Japanese home market decreased to 38,000 units( from 59,000 for the year-ago) with Asia remaining by far their largest market( 4,753,000 units sold, up from 4,284 for the year ago). In Europe unit sales for Honda were down by 5,000 units YOY at 117,000 for the quarter and by- 3,000 units in North America at 139,000).
Battle of the Twins- ' On Road vs Off Road '
This year ' s Wheels and Waves( Biarritz, June 2026) saw Honda add a ' compare and contrast ' element to its Honda Customs showcase. Billed as a ' Battle of the Twins ' there were 10 custom bike shops chosen
Honda Germany- ' White Venom ' by Motocrew
Honda Portugal- ' Mugen ' by Mototrofa 22 INTERNATIONAL DEALER NEWS- SEPTEMBER / OCTOBER 2026 www. idnmag. com