International Dealer News 192 September/October IDN 192 Sept/Oct 2026 | Page 14

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NEWS

BRIEFS

Six years after dropping out of Wall Street ' s prestigious " bluechip " S & P 100 stock listing in 2020, S & P has now downgraded Harley to a ' junk grade ' stock. The plan to try to claw its way out of low volume sales with lower priced( and therefore lower margin) units has not gone over well with investors yet, with concerns that increased sales of " price-point " models could equate to lower profits. The ongoing tension between Harley ' s need to propagate its brand and boost dealership door swings, and investor ' s " need " to suck as much revenue out of the company as possible, is increasing the volume of calls for Artie Starrs and his CFO Jonathan Root to embrace the once considered impossible solution of de-listing and taking Harley back into private ownership. Starrs however has categorically stated that it will not happen.
Described as a " record breaking event driven by sustainability," World Ducati Week ' s Centenary Brand Celebration is said to have " made history as the most attended and international edition ever, with 118,036 attendees from 94 countries over the three-day event." For the fifth consecutive edition, the WDW achieved UNI ISO 20121 certification, " confirming a sustainable management model that has accompanied the event since 2016."

GET- SX1 Pro relaunch for new gen KTM Group models

With an updated ECU, Athena ' s Alonte( VI), Italy based GET division has updated its popular SX1 PRO range, releasing the ECU with a specific map for the 2026 and 2027 versions of all 4-stroke motocross models and 300 cc 2-stroke models from the KTM Group. Designed to improve performance while maintaining compliance with current noise standards, the engine management and data acquisition systems specialist has developed mapping that has been specifically calibrated to optimise power delivery, rideability and performance while complying with current FIM / AMA noise standards- therefore remaining below the maximum limit of 109 dB. GET Brand Manager Emanuel Gobi told IDN that " designed to deliver top-level performance, the SX1 PRO line has been developed to optimise electronically fuel-injected 2-stroke and 4-stroke engines, ensuring optimal power and control on any terrain while improving power delivery and distribution across all RPM ranges. " The ECU is ' Plug and Play ' and can be installed quickly and easily, directly on the bike ' s main wiring harness, without any modification to the electrical system- making it a fully reversible install. It is supplied with two Racing maps, developed and released after extensive dyno testing and in collaboration with leading Off-Road teams." In addition to the ECU, the kit includes the innovative SX1 Controller multifunction handlebar switch, which brings together all the features needed to manage every aspect of riding in an intuitive and immediate way- Traction Control, Launch Control, Quick Shifter and engine overheating indicator- as well as SX1 Connect, the Wi-Fi module that connects the ECU to a smartphone / tablet, allowing users to customise the key mapping parameters via the WiGET App. www. athena. eu