news ROOM
MotoGP- pulling in the cash
You can tell that MotoGP( Dorna Sports / MotoGP Sports Entertainment Group) is now under US ownership( Liberty Media, Colorado) by the number of lucrative vendor endorsement and partnership relationships that are being built. It is a classic US sports business model, one previously less rigorously pursued by European based organisations( FIFA aside) but one that has been assiduously adhered to in the US motorcycle industry by the likes of MotoAmerica and AMA Racing ' s AFT Flat Track series. Here in Europe Dorna / MotoGP recently stepped up its nascent relationship with Vmoto, with the collaboration giving rise to a new range of three Special Edition electric
Cardo Systems has relaunched its motorcycle riding app so riders can plan, track, and share their rides all on one platform. Now called Cardo Ride, " this major upgrade is designed to give riders more value, more connection, and more reasons to engage with the Cardo ecosystem every time they ride. " Cardo Ride is not a fresh start – it is a natural evolution of nearly a decade of realworld rider experience developed through the RISER app, acquired by Cardo in 2023. By merging this foundation with Cardo ' s leadership in rider communication technology, the relaunch introduces a
scooters being launched under a Global Partnership agreement. Vmoto Managing Director Charles Chen says that " the agreement provides strong validation of Vmoto ' s electric vehicle offering from the world ' s highest class of motorcycle racing championship. " Under a worldwide agreement with MotoGP ' s commercial rights holder, MotoGP Sports Entertainment Group, Vmoto will design, produce and distribute three unique scooter models inspired by the world ' s leading motorcycle racing championship. The scooters will be available globally through Vmoto ' s existing international distributor network." The limited-edition scooters will feature official MotoGP branding and
broader, more integrated digital ecosystem built for today ' s motorcyclists. styling, combining Vmoto ' s advanced electric technology with the spirit and performance DNA of the championship. As part of the agreement, Vmoto will play an active role across MotoGP ' s global events and platforms, including showcasing vehicles at selected races across Europe, introducing fast-charging and battery-swapping technology at key locations, and creating global marketing campaigns using official MotoGP content. " This is a landmark agreement for Vmoto and we are very proud that MotoGP, the highest class of motorcycle road racing championship, associate its brand with Vmoto ' s twowheel electric vehicles. The deal will allow MotoGP ' s significant fanbase to have the opportunity to access electric mobility supplied by Vmoto and allow Vmoto to significantly raise Vmoto ' s
" The Cardo Ride App builds on everything riders already rely on today: tracking their journeys, discovering great routes, planning rides, sharing experiences, and staying connected with the global riding community. With over 200 million kilometers( 130 million miles) tracked to date and thousands of groups opened, these core features remain at the heart of the app, turning every trip into something memorable." While the Cardo Connect app will continue to manage device setup, pairing, and system settings, Cardo Ride now becomes the destination for riding, community, sharing experiences, and digital engagement – " expanding what Cardo can bring to users beyond brand and product awareness, and drive sales growth for the Company." Additionally, Shark Helmets is offering SHARK x MotoGP helmets- an " official licensed collection inspired by the highest level of motorcycle racing. Designed for racing enthusiasts, these exclusive models combine performance, innovation, safety, and design directly inspired by the MotoGP universe. " Explore the standout pieces from the collaboration, from the AERON GP FIM RACING # 2 to the new SKWAL CUP and SKWAL JET CUP models, and experience the MotoGP spirit through helmets designed to deliver a high level of protection, comfort, and style." There are five helmets in the programme. www. motogp. com www. vmoto. com www. shark-helmets. com
Cardo Ride app- " elevating their ecosystem "
the device itself." New and enhanced features include an upgraded newsfeed; a new reWind Experience – a fast, social-ready ride recap that lets riders instantly share their journey highlights on a 3D map; a Group for All Cardo Riders and a Seamless Link Back to Cardo Connect. " As the platform continues to grow, riders can expect deeper analytics, smarter integrations with Cardo communication devices, more community features, and new tools to help them explore and share their passion for riding," said Alon Lumbroso, CEO of Cardo Systems. Cardo Ride offers many of their existing features in a free version, but to unlock the full experience riders will need to start a free trial of Cardo Ride Pro. www. cardoride. com
12 INTERNATIONAL DEALER NEWS- SEPTEMBER / OCTOBER 2026 www. idnmag. com