International Dealer News 191 July/August 2026 IDN 191 July/August 2026 | Page 48

Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com news ROOM

NEWS

BRIEFS

Germany- On April 23 the creditors of Polo Motorrad & Sportswear GmbH unanimously approved a further restructuring- " an important milestone in the ongoing proceedings." B & B reports that " the company has stated that the vote confirms the current direction and creates planning certainty for the next steps. Operationally, the company is proving stable: it has had a strong start to the season, the order situation is high, and demand is developing solidly. Financing should be secured until the end of the year and talks with potential investors are ongoing. Polo believes it can continue its restructuring efforts independently. The branch network and online shop will remain fully operational."
In Austria, BAJAJ Mobility AG has added a senior executive to strengthen the R & D at its KTM AG subsidiary, appointing Christof Lischka as Chief Technology and Product Officer. His 25 years of vehicle development experience includes BMW Group leadership roles in chassis development, vehicle dynamics, braking systems and vehicle integration, and development strategy, serving as VP of Development for BMW Motorrad for the past six years.
Royal Enfield has been recognised as the World ' s third strongest auto brand. The global leader in the midsize motorcycle segment( 250-750 cc), has been ranked the third strongest auto brand in the world by Brand Finance, in its Automotive Industry 2026 report. Royal Enfield achieved a Brand Strength Index( BSI) score of 88.9 / 100 with an AAA rating, while recording a remarkable 30 % surge in brand value to $ 1.2bn.

ACEM- Q1 2026 Motorcycle Registrations in Europe ' s ' Big-5 ' Markets

Motorcycle Registrations Q1
Country
2025
2026
% increase
France
38,171
42,058
+ 10.2
Germany
31,532
45,549
+ 44.5
Italy
71,780
82,049
+ 14.3
Spain
45,760
58,027
+ 26.8
UK
19,883
23,079
+ 16.1
New motorcycle registrations the five largest European markets( France, Germany, Italy, Spain and the UK) reached 250,762 units during the three first months of 2026. This represents an increase of + 21.1 % compared to 2025( 207,126 units). The growth comes as registration statistics in Europe lap the Euro 5 ' Pre Reg ' affected data of Q1 2025. Some 30,000-40,000 new motorcycles were ' pre-registered ' before the end of 2024 to avoid being subject to the next stage in the evolution of Europe ' s regulatory framework.
The 2026 ACEM General Assembly, hosted by BMW Motorrad at the BMW Welt in Munich, saw BMW Motorrad CEO Markus Flasch elected as the new President of ACEM for a two-year mandate from 1 July- a decision taken not only because his company was paying for the sandwiches!
However, the motorcycles concerned were ultimately sold by dealers in the first three months of 2025( mostly) but, not included in the 2025 data- distorting the apparent growth seen in this latest tranche of data. According to this Q1 data, motorcycle registration volumes increased in the five largest European markets that ACEM monitors with Germany + 44.5 %( 45,549 units year-on-year), Spain + 26.8 %( 58,027 units), UK + 16.1 %( 23,079 units), Italy + 14.3 %( 82,049 units) and France + 10.2 %( 42,058 units). These ' Big-5 ' European markets account for just over 80 % of all motorcycle sales in all European markets. Moped registrations reached a total volume of 30,107 units in the six European moped markets monitored by ACEM for the low displacement, small cc sector( Belgium, France, Germany, Italy, the Netherlands and Spain). This registration volume represents an
increase of + 2.2 % in comparison to last year at the same period( 29,469 units). Although all countries recorded significant growth in March, it is clear that the markets have recovered from the turbulence caused by the transition from Euro 5 to Euro 5 + at their own pace, resulting in the following figures for the quarter: Italy + 32.1 %( 2.915 units), Germany + 9.3 %( 3,470 units), Spain + 8.9 %( 2,716 units), Belgium + 8.7 %( 6,694 units), France-1.3 %( 9, 035 units) and Netherlands-16 %( 5,277 units). Commenting on the current situation of the sector, Antonio Perlot, ACEM Secretary General, said: " The first quarter of 2026 confirms the outlook we shared at the end of last year. " With the Euro 5 + transition behind us, the European motorcycle market is regaining momentum. Registrations in the five largest markets rose by 21.1 %, with all monitored countries reporting growth. " This indicates that demand remains solid and that last year ' s correction was mainly technical in nature. " This strong growth is particularly encouraging in a broader macroeconomic context that remains uncertain. Against this backdrop, the resilience of the motorcycle segment highlights the continued importance of powered two-wheelers for European citizens, both for everyday mobility, small logistics and leisure." www. acem. eu