International Dealer News 191 July/August 2026 IDN 191 July/August 2026 | Page 24

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The Vertex Advantage

Jeffrey Herlings, Honda HRC factory
The Italian motorcycle industry, in the Bologna ' Motor Valley ' and Emilia Romagna specifically, is blessed with a large number of motorcycle parts and accessory manufacturers, performance engineers and race teams, and, of course, a concentration of motorcycle brands- from the low volume and specialist bespoke to the allconquering might of Ducati. They all have impressive post-war stories, some of them being recognised as Italian ' Marchio Storico '- historic Italian factories and brands- and some, like Vertex, have found their brand dominance through racing. After a decade of producing spare parts for engines and pumps, since 1963 Vertex has become an MX benchmark for production of 2- and 4-stroke pistons and associated products. The company ' s rise to the top of this most competitive of motorcycle performance sectors has been driven by the determined pursuit of best possible quality, advanced technologies, and high-level collaborations in motorcycle( and kart) motorsport- which has seen Vertex build a solid international reputation. Valerio Scutellà, Managing Director at Vertex told International
Dealer News that " we can consider ourselves the market leader in the production of pistons for 2-stroke and 4-stroke engines, especially for off-road motorcycles, but also for karts, snowmobiles, ATVs, ultralight vehicles, marine engines, compressors, and our newest market- drones. " Critical to our success has been the partnerships that we have built. This has always been a primary Vertex advantage. These range from OEM manufacturers and performance P & A distributors right through to many of the leading European MX and Enduro
2- and 4- stroke pistons riders and leading race teams- official teams and independents- and, of course, our dealers. " We are respected as a strong and reliable partner for numerous of the
official teams competing in various world championships, as well as a supplier to several OE manufacturers, both for first fit and as replacement spare parts."
" Our sporting achievements are something of a hallmark for the company. Just last season in off-road motorcycling we won 13 world titles, and since entering the karting
' our future cannot be separated from our past '
world we have collected more than 150 titles. These results are extremely important because they allow us to continuously update our R & D and, consequently, keep our expertise
24 INTERNATIONAL DEALER NEWS- JULY / AUGUST 2026 www. idnmag. com