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Indian conglomerate and TVS Motor Company- owner of Norton Motorcycles since 2020- has passed Yamaha to become world ' s third-largest motorcycle manufacturer by annual unit volume. TVS sold approximately 5.46 million motorcycles and scooters in 2025, a 20.7 % increase from 4.52 million units the previous year. Yamaha recorded roughly 5 million units, up just 0.8 % year over year. The change marks one of the most notable reshuffles in the global motorcycle industry in recent years. Honda, meanwhile, retained its dominant position with 16.44 million units sold globally in 2025, while Hero MotoCorp remained second with 6.25 million units.
Spain- Electric motorcycle manufacturer Stark Future is to enter the FIM EnduroGP World Championship. The Stark OxMoto EnduroGP Team is to race the Stark VARG in E2 and E3 classes of the 2026 Paulo Duarte FIM EnduroGP World Championship. " EnduroGP is not just another championship. It is one of the purest tests of rider, machine, consistency, and endurance in the world of off-road motorsport," said founder Anton Vass. The news comes just weeks after Stark claimed the 2026 FIM SuperEnduro Manufacturers ' World Championship title- the first time an electric motorcycle manufacturer has won the title in the series ". www. starkfuture. com
Germany- The IVM( German Motorcycle Industry Trade Association) has announced Leo Schlüter as the new project manager for the development of INTERMOT( 19-21 February 2027) in Cologne.
Rightsizing urban mobility: " L-Category vehicles for the cities of tomorrow "
With 2027 marking a crucial milestone for European cities, the year when many Sustainable Urban Mobility Plans( SUMPs) are expected to be implemented, the discussion between Europe ' s motorcycle industry trade associations has been focussed on how these frameworks are reshaping urban transport. At EICMA in November ANCMA and ACEM staged " Rightsizing Urban Mobility: L-category vehicles for the cities of tomorrow "- an urban mobility conference that brought together policymakers, local administrations, and industry leaders to discuss how these vehicles can help cities cut congestion, reduce emissions, and reclaim space for people. Headquartered in Milan( with a branch in Brussels) TRT Trasporti e Territorio has 35-years as an independent mobility, transport economics, planning, and modeling consultancy that supports public and private decision-makers in sustainable urban mobility, freight logistics, and environmental impact studies. Sofia Pechin, an urban mobility consultant at TRT described " a clear paradigm shift from traditional, carcentric planning toward approaches centred on people, accessibility, and functionality to face growing challenges and new regulations within the cities." Responding to these challenges, through ACEM, the motorcycle industry highlighted how L-category vehicles can offer " immediate and measurable benefits " with Antonio Perlot,
Secretary General of ACEM, sharing the preliminary findings from an Oxford Economics study on the Economic importance of motorcycles to Europe- the full report is expected to be published soon.
The report finds that across the EU and UK, powered two-wheelers( PTWs) already save commuters an estimated 25.6 million days annually, compared to car use. A modest 5 % modal shift from cars to PTWs could add 28 million days saved, deliver € 3.8 billion in cost savings, and reduce GHG emissions worth € 308 million per year, while freeing urban space equivalent to the area of Paris. Some European cities are already recognising this potential and working to harness it. Practical examples from Barcelona and Milan illustrate how L-category vehicles are becoming part of local mobility strategies. Barcelona ' s newly established Motorcycle Observatory, developed with ANESDOR, serves as a permanent public-private platform to " design and monitor measures that improve safety, coexistence, and decarbonisation ". Demonstrating how collaboration can drive tangible progress. In Milan, " where powered twowheelers already represent a significant share of daily mobility " the city is promoting fleet renewal and incentivising electric PTWs, " reinforcing its commitment to cleaner and more efficient urban transport ". Building on these local success stories, the closing panel at the EICMA conference featured Frank Hansen, Lead Strategist for Sustainable Mobility at BMW Group; Clément Villet, Director of Land Mobility at Yamaha Motor Europe; Vito Parisi, National Vice President for Public Transport, Urban Traffic, and Mobility at ANCI and Pedro Gomes, Clean Vehicles & Air
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