International Dealer News 189 March/April 2026 IDN 189 March/April 2026 | Page 7

97,699

Italy 2025- full year motorcycle sales-19.22 % news ROOM

400,000
300,000
200,000
100,000
Italian registrations 2025
2024 2025
-6.12%
353,126
331,523
166,482
-19.22 %
134,480
PTW MOTORCYCLE
The latest data from ANCMA, the motorcycle industry trade association for Italy, show total new motorcycle registrations down by-19.22 % by the end of 2025 at 134,480 units- the lowest number since 2022 and the worst percentage market decline in Italy since before 2014. Registrations in the final quarter of 2025 were-10.35 % in October( 8,866 units), then-23.53 % in November( 5,992 units) and-72.73 % in December( 4,570 units) as sales started to lap the 2024 endof-year Euro 5 + pre-registrations. The total PTW picture is better, with Italy worth 331,523 units in 2025, which was only down by 0-6.12 %, overall. This reflects the stronger Scooter market performance in Italy, which was up by + 5.57 % in 2025 with 197,043 units sold, and did not have the same kind of Euro + ' pre-reg ' issues at the end of 2024. As usual the top selling units in Italy are scooters,
with Honda Italia ' s SH 125, 350 and 150 series taking the top three spots( 40,621 units between them), followed by the X-ADV 750, the Piaggio Liberty 125 ABS, Kymco People S 125, Honda Italia ' s ADV 350, the Kymco Agility 125 S, Voge SFIDA SR16 and Yamaha ' s XMAX 350 and TMAX. The top-selling larger displacement motorcycle platform in 2025 in Italy( and the only one in the top 20 best seller list), was the BMW R 1300 GS( 3,977 units) in 13th spot. Although the data for the first two months( especially) of the year is a generally unreliable guide to the year ahead, by the time of publication ANCMA data had been published for January 2026 that showed the Italian motorcycle market + 16.26 %( 8,099 units) and total PTW ' s at + 5.64 %( 18,499 units). That ' s not so impressive when compared to 2024, when 9,384 motorcycles and 20,084 PTWs were sold.

Germany 2025- full year motorcycle sales-36.02 %

According to the latest data from the German motorcycle industry association( IVM), motorcycle registrations for the full year 2025 were-36.02 % compared to 2024 at 97,699 units. This is the lowest since 2014. This shocking decline represents the effects that the end-of-year 2024 Euro 5 + pre-registrations had on the statistical market performance in 2025, and it reflects the deeper than widely acknowledged decline in the wider German economy in the past 24- 36 months. Motorcycle registrations in October 2025 were-36.15 %( 5,431 units),-72.07 % in November( 3,149 units) and-86.21 % in December 2025 as the German market lapped the distorted 2024 Q4 data. Not one single month in 2025 showed growth but the Q4 2025 collapse in sales is unlike anything seen in any market before- not even at the height of the 2007-2009 Global Financial Crises and ' Great Recession ' that it triggered. In total PTW terms the German market was-35.50 % with a total of 161,744 units registered. As expected, the BMW R 1300 GS closed out the year as the top-selling motorcycle in Germany with 8,097 units sold for an 8.29 % market share. The Kawasaki Z900 was second( 4,536 units / 4.64 % share), with the Z650 in third( 2,219 units for a 2.273 % share). Honda ' s CB 1000 Hornet was fourth( 2,069 units, 2.12 % share) with the CBR 650 R fifth( 2,065 units, 2.11 % share). They were followed by the Yamaha MT-07 in sixth, the Honda CB 750 Hornet, the Yamaha MT-09, the BMW F 900 R and their F 800 GS in tenth spot. With 11 models in the list of 50 best-sellers in Germany, it ' s no surprise that BMW remains top dog in its home market, with an increased market share of 21.84 % but with 7,245 fewer units sold than 2024 at 21,336.
300,000
200,000
100,000

German registrations 2025

250,783

-35.50 %

161,744

PTW
Honda closed the gap on BMW, now only slightly behind with a 20.30 % market share( 19,571 units). Kawasaki is third with a 14.51 % share( 14,177 units); Yamaha fourth( 7.24 % share, 7,069 units) and Triumph is fifth with a 6.25 % market share on 6,105 units sold. Ducati, Harley-Davidson, Suzuki, KTM and Aprilia completed the top 10 brands in Germany in 2025. In the electric( light) motorcycles segment, Zero Motorcycles( now a Dutch globally headquartered American manufacturer) remains ahead, with a reduced 11.77 % share( 288 units registered- the top-seller was the DS). This was followed by Vmoto( 108 units / 4.41 % share),

152,704

2024 2025
-36.02 %
97,699
MOTORCYCLE
Kawasaki( 68 units, 2.78 % share), Livewire- somewhat boosted no doubt by its ' Twist & Go ' promotions are now up to fourth spot( 66 units sold for a 2.70 % share) and ahead of Bombardier( Can- Am) in fifth with 42 units sold for a 1.72 % share. These are the top 5 brands in a German electric motorcycle market that was said to be worth 2,447 units in total in 2025, an increase of 41 % over the 1,733 units reported as registered in 2024. The total electric scooter market in Germany was larger, at 3,865 units, but that was down by-7.5 % on the 4,179 units sold in 2024. NIU is the market share leader, followed by BMW, SEAT, Horwin and Scutum.
www. idnmag. com INTERNATIONAL DEALER NEWS- MARCH / APRIL 2026 7